Social CRM Case Studies

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Social CRM Case Studies:

1) Old Spice YouTube campaign

2) KLM Surprise Foursquare/Twitter campaign

3) Tasti D-Lite Twitter/Foursquare Customer Advocacy Program

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About Dr. Harish Kotadia
Dr. Harish Kotadia has about ten years’ work experience as a hands-on CRM Program and Project Manager implementing CRM solutions for Fortune 500 clients in the US.

He also has about five years’ work experience as a Research Executive in Marketing Research and Consulting industry working for leading MR organizations.

Dr. Harish currently lives in Dallas, Texas, USA and works as Social CRM, CRM Consulting Lead for Infosys Technologies. Views and opinion expressed in this blog are his own.
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"Thoughts on Social CRM and Analytics" by Dr. Harish Kotadia is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License. Permissions beyond the scope of this license may be available by contacting the author .