Good video on Internet as Playground and Factory by Howard Rheingold. Interesting to note his view on “Principle of Informed Consent” – very important with reference to sharing of “intellectual” material using Social Media.
Social web is mass market: Hundreds of millions of web users are creating and sharing content every month
Massive impact of China: Vast Internet population coupled with socially active set of web users makes for a massive volume of content creators. Due to the inward looking nature combined with language limitations, the volume of content has limited impact the broader Internet
Engagement in Japan: Huge number of Japanese users are bypassing PC altogether and using mobile devices to access social platforms and create and share content. Just over 34% of social network users only accessed through mobile compared to 3% in the UK, a staggering indication of where the future is heading
The low level of microblog engagement: Despite Twitter hype, microblogging is still not a mass social activity and nowhere near the size and scale of blogging
I think Social Media usage will grow exponentially between 2010 and 2012 (next three years) as more people become aware of Social Media tools. Mobile and hand held devices will become primary access points for connecting to Social Network. Social Gaming and location based services/advertising over social networks will see very fast growth over the next 3-5 years. What do you think?
This collection provides several days (should I say weeks) worth of material to evaluate and understand how leading brands are using Social Media. Happy reading!
Results of a study by Burson-Marsteller Australia on Social Media Use by Australia’s Best Brands are disappointing (refer to slide no. 22 for conclusions and takeaways):
Dr. Harish Kotadia has about ten years’ work experience as a hands-on CRM Program and Project Manager implementing CRM solutions for Fortune 500 clients in the US.
He also has about five years’ work experience as a Research Executive in Marketing Research and Consulting industry working for leading MR organizations.
Dr. Harish currently lives in Dallas, Texas, USA and works as Social CRM, CRM Consulting Lead for Infosys Technologies. Views and opinion expressed in this blog are his own.
