Great preso on Brand Advocacy and Social Media. I like slides on Seven Learnings for Social Media success (slide 40-48).
Some of the key takeaways are:
Great Video on CDC’s Social Media initiatives. It underscores importance of senior leadership’s involvement in championing use of Social Media tools in any organization. Also note that people who use Social Media tend to be more satisfied with their web experience in dealing with CDC. This is because social media offers two way exchange of information and customers feel “empowered” and “in control” while using Social Media.
Given vast reach of social networks, there is tremendous untapped potential for Federal, State and City government departments and agencies to embrace Social Media in a big way. If it happens, THAT will be a true Social Media Revolution.
Motivating talk by Tom Peters on importance of being passionate about the work we do. Very true about Social Media – where benefits are hard to quantify in short term!
Excellent panel discussion at LeWeb Paris 2009 on How brands and marketing have to adapt to this new worldwide real time “word of mouth”. Panelists are:
Chris Brogan, President, New Marketing Labs, Author, Trust Agents (Panel Moderator)
Richard Binhammer, Senior Manager, Corporate Affairs, Dell
Matthias Luefkens, Associate Director, Media, World Economic Forum
Fred Raillard, Founder, Fred & Farid
Steve Rubel, SVP, Director of Insight, Edelman Digital
Brian Solis, Founder & President, Future Works
Seth J. Sternberg, Co-Founder & CEO, Meebo
(you can read more about it here)
Seth Godin on Blogging: Great advice on why blogging is so important. It is inspiring to listen to him (and also Tom Peters) on what Blogging means to them. Words worth their weight in Gold.
Great advice to those who are obsessed with number of friends they have on Twitter or Facebook:
