Some great statistics on Social Media:
http://econsultancy.com/blog/4402-20+-more-mind-blowing-social-media-statistics
Great info on how engaged CEOs of Fortune 100 companies are with Social Media. No wonder many of these Cos are not getting their Social Media strategy right.
Link to excellent directory of Industry Analysts to follow on Twitter – a must if you are connected with Tech or IT in any way:
http://sagecircle.wordpress.com/directories/analyst-twitter-directory/
Came across this wonderful preso on Social CRM that highlights importance of Social CRM and talks about experiences gained from being an early adopter in this area. I like slide 34 and 35 that focuses on pitfalls and success.
Excellent preso on 10 key principles to follow for Social Media Marketing
For each of these Social Media Marketing Principles, you can get more info from following blogs/people:
1. People not consumers – Mark Earls
2. Social agenda not business agenda – Le’Nise Brothers
3. Continuous conversation not campaigning – John V Willshire
4. Long term impacts not quick fixes – Faris Yakob
5. Marketing with people not to people – Katy Lindemann
6. Being authentic not persuasive – Neil Perkin
7. Perpetual beta – Jamie Coomber
8. Technology changes, people don’t – Amelia Torode
9. Change will never be this slow again – Graeme Wood
10. Measurement – Asi Sharabi
Results of CMO Club Weekly Poll published on BW blog made some interesting reading. Question that was asked was Which of your groups is best equipped to help you with your social media efforts today?
114 CMOs responded:
65.6% In House
15.6% Interactive Agency
9.4% PR Firm
9.4% Social Media Agency
0% Creative/Ad Agency
Why majority of respondents preferred In House Agency rather than entrusting the work to outside firms?
Answer lies in the fact that Social Media is still a very new subject and unexplored medium – constantly evolving. More importantly, Social Media/Interactive/PR/Creative/Ad agencies have not done a good job of defining their offerings and articulating them well to clients. And in absence of any well defined service offerings from agencies, clients prefer to do Social Media in-house.
What Can agencies do to remedy the situation?
Agencies will have to take a lead on this and guide their clients. Early birds will get the best returns!!
What do you think? Please let me know your thoughts:
Social CRM is the business strategy of engaging customers through Social Media with goal of building trust and brand loyalty. Loyalty is defined as attitude towards a brand that inclines a customer to repurchase it and/or recommend it to others.
Social CRM and Social Media are more about building trust and managing loyalty with customers than about managing relationships or transactions, which are focus areas of “traditional” CRM.
Wanted to share this inspiring video on Leadership:
