Great video that highlights how workforce is changing and how we need to manage “socially connected” workforce – HR 2.0. There are no easy answers to this question, but two things I am sure about:
Very few HR departments have realized the challenge they face in managing “Socially Connected” workforce. Restricting usage of Social Networks by employees is not the answers – it is like having one’s head buried in sand, thinking problem will go away – Social Media are here to stay, employers must have a reasonable policy on “Responsible use of Social Media” by employees.
HR managers should engage their employees and potential employees through Social Media – the way marketers are engaging their Customers using Social Media – there is a great opportunity for “Social HR”. I haven’t come across good case studies on employers engaging their employees/potential employees through Social Media.
What do you think? What should employers do to engage their employees and potential employees through Social Media?
Employees Are Social Media Marketers Excellent slideshare presentation by Gia Lyons, Strategic Consultant at Jive Software on Employees as Social Media Marketers. This presentation highlights how to effectively orchestrate Social...
Good video on Internet as Playground and Factory by Howard Rheingold. Interesting to note his view on “Principle of Informed Consent” – very important with reference to sharing of “intellectual” material using Social Media.
Howard Rheingold on collaboration Excellent TED talk by Howard Rheingold on coming world of collaboration, participatory media and collective action. Very relevant in the context of Social Media...
Case Studies: Social Media Marketing Excellent collection of Case Studies on Social Media Marketing: A List of Social Media Marketing Examples Wiki of Social Media Marketing Examples Social Media Case...
Social web is mass market: Hundreds of millions of web users are creating and sharing content every month
Massive impact of China: Vast Internet population coupled with socially active set of web users makes for a massive volume of content creators. Due to the inward looking nature combined with language limitations, the volume of content has limited impact the broader Internet
Engagement in Japan: Huge number of Japanese users are bypassing PC altogether and using mobile devices to access social platforms and create and share content. Just over 34% of social network users only accessed through mobile compared to 3% in the UK, a staggering indication of where the future is heading
The low level of microblog engagement: Despite Twitter hype, microblogging is still not a mass social activity and nowhere near the size and scale of blogging
I think Social Media usage will grow exponentially between 2010 and 2012 (next three years) as more people become aware of Social Media tools. Mobile and hand held devices will become primary access points for connecting to Social Network. Social Gaming and location based services/advertising over social networks will see very fast growth over the next 3-5 years. What do you think?
Social CRM: Take the Leap of Faith In recent months, several publications, analysts and bloggers have highlighted the importance of Social Media and the need for allocating resources for Social CRM initiatives....