Tag Archives: Social Media

CDC’s Social Media Initiatives

By Harish Kotadia, Ph.D. | Published: December 11, 2009

Great Video on CDC’s Social Media initiatives. It underscores importance of senior leadership’s involvement in championing use of Social Media tools in any organization. Also note that people who use Social Media tend to be more satisfied with their web experience in dealing with CDC. This is because social media offers two way exchange of [...]

Social Media and “real-time” Word of Mouth

By Harish Kotadia, Ph.D. | Published: December 10, 2009

Excellent panel discussion at LeWeb Paris 2009 on How brands and marketing have to adapt to this new worldwide real time “word of mouth”. Panelists are: Chris Brogan, President, New Marketing Labs, Author, Trust Agents (Panel Moderator) Richard Binhammer, Senior Manager, Corporate Affairs, Dell Matthias Luefkens, Associate Director, Media, World Economic Forum Fred Raillard, Founder, [...]

Seth Godin on Blogging and Social Networking

By Harish Kotadia, Ph.D. | Published: December 9, 2009

Seth Godin on Blogging: Great advice on why blogging is so important. It is inspiring to listen to him (and also Tom Peters) on what Blogging means to them. Words worth their weight in Gold. Great advice to those who are obsessed with number of friends they have on Twitter or Facebook:

Those who understand Social Media don’t talk about ROI

By Harish Kotadia, Ph.D. | Published: December 9, 2009

It is not uncommon to see people arguing passionately about “Social Media ROI”, thanks in part to discussion on the subject in Social and Mainstream Media. Businessweek recently published an in depth piece titled Beware Social Media Snake Oil. It is important to remember that Social Media is just a medium for connecting with people [...]

What DARPA’s Red balloon contest can teach Social Media Pros

By Harish Kotadia, Ph.D. | Published: December 6, 2009

The Defense Advanced Research Projects Agency (DARPA) recently announced a Network Challenge to mark the 40th anniversary of the Internet. This challenge required participants to discover exact position of 10 large, red weather balloons that DARPA placed at undisclosed locations across continental United States. The first person or team that identified all the locations correctly [...]

Social Media and Tribalization of Business

By Harish Kotadia, Ph.D. | Published: December 6, 2009

Excellent videos on Tribalization of Business and how Social Media helps in connecting with Customer Communities. Must see for those who belong to Social CRM and PR “tribe”! Part 1: Part 2: Part 3:

Charlene Li – Future of Social Networks

By Harish Kotadia, Ph.D. | Published: December 6, 2009

Excellent talk on Social Networks by Charlene Li:

How will you Manage in Social Media Age?

By Harish Kotadia, Ph.D. | Published: December 5, 2009

Great video that highlights how workforce is changing and how we need to manage “socially connected” workforce – HR 2.0. There are no easy answers to this question, but two things I am sure about: Very few HR departments have realized the challenge they face in managing “Socially Connected” workforce. Restricting usage of Social Networks [...]

Howard Rheingold: Internet as Playground and Factory

By Harish Kotadia, Ph.D. | Published: December 5, 2009

Good video on Internet as Playground and Factory by Howard Rheingold. Interesting to note his view on “Principle of Informed Consent” – very important with reference to sharing of “intellectual” material using Social Media.

Visualization of Social Media Usage Around the Globe

By Harish Kotadia, Ph.D. | Published: December 4, 2009

Trendstream has published an excellent visualization of Social Media usage around the globe (for more details see Mashable). Global Map of Social Media – December 2009 – To download the full size version, click here Some of the key highlights include: Social web is mass market: Hundreds of millions of web users are creating and [...]

  • About Dr. Harish Kotadia


  • Harish Kotadia, Ph.D.

  • Dr. Harish Kotadia has more than twelve years’ work experience as a hands-on CRM Program and Project Manager implementing CRM and Analytics solutions for Fortune 500 clients in the US.

    He also has about five years’ work experience as a Research Executive in Marketing Research and Consulting industry working for leading MR organizations.

    Dr. Harish currently lives in Dallas, Texas, USA and works as Social CRM/CRM and Analytics Consulting Lead for Infosys Technologies. Views and opinion expressed in this blog are his own.




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