Tag Archives: Social Media

Secret of Ford’s Social Media Success

By Harish Kotadia, Ph.D. | Published: March 12, 2010

Ford Motor Company is among a handful of large corporations with many successful Social Media initiatives. One of Ford’s most successful Social Media initiative is a called The Ford Story. This is a website that aggregates Ford’s social web participation along with what others are saying about Ford’s brands. Few other examples of successful Social [...]

What if James Cameron directs Avatar like movie on Social CRM ….

By Harish Kotadia, Ph.D. | Published: March 7, 2010

James Cameron has written and directed many blockbuster movies including The Terminator, Aliens, The Abyss, Terminator 2: Judgment Day, Titanic, and most recently Avatar. In this excellent TED Talk, James Cameron describes his childhood fascination with the fantastic — from reading Sci-Fi to deep-sea diving, and how it contributed to success of his blockbuster hits “Aliens,” [...]

Social CRM: Take the Leap of Faith

By Harish Kotadia, Ph.D. | Published: March 6, 2010

In recent months, several publications, analysts and bloggers have highlighted the importance of Social Media and the need for allocating resources for Social CRM initiatives. I have published several blog posts on the subject and some of them are listed below: When it comes to Social Media, CEOs and CMOs should lead from the front [...]

Perfect Tango: Social Media and Smart Phones

By Harish Kotadia, Ph.D. | Published: March 4, 2010

The next step in evolution of mobile phone from “simple” telephones to mobile multi-media communication hub is social networking access via mobile browser and apps. This is going to be one of the big stories over the next couple of years that will fuel exponential increase in Social Networking Sites and their user base. It [...]

Social Games market to touch $15 Billion in 5 years!

By Harish Kotadia, Ph.D. | Published: February 28, 2010

Charlie Rose recently interviewed Mark Pincus – Founder and CEO,  Zynga. For some one who is new to the field of Social Games, this interview offers a quick introduction to the subject and games like Mafia Wars and Cafe World. I like what Mark said about Social Networks – “If you are on Social Network, [...]

What does it take to succeed in Social Games?

By Harish Kotadia, Ph.D. | Published: February 27, 2010

Social Games are all the rage these days. In a recent survey of consumers in the US and UK who play games on social networking platforms such as Facebook, it was found that more than 24% of respondents play social games regularly, indicating a total social gamer population of approximately 100 million in US and [...]

Facebook and Social Games

By Harish Kotadia, Ph.D. | Published: February 26, 2010

Excellent talk by Prof. Jesse Schell of Carnegie Mellon University on Psychology of Social Gaming and what drives player behavior in this area. Thanks to Social Networking, online Gaming (or Social Gaming as many call it) will grow exponentially in the next 3-5 years. Facebook games are a great example of things to come. Please [...]

Social Media Vision 2020

By Harish Kotadia, Ph.D. | Published: February 26, 2010

Excellent interview of Chris Brogan by David Thomas of SAS Institute on biggest change Social Media will bring to the way we do business. Social Media according to Chris Brogan: Lot of light as compared to heat Puts human face back on Business Big companies have a chance to feel small and human again Individuals [...]

Social Media turning Marketers into Media Companies?

By Harish Kotadia, Ph.D. | Published: February 14, 2010

As more marketers use Social Media channels for engaging their customers and prospects, it is becoming obvious that they will have to take on additional responsibility for not only creation of content, but also facilitate sharing or distribution of content through Social Media channels such as YouTube. Some notable examples of this approach are: Johnson [...]

Really? Social Media Better Done “In house”

By Harish Kotadia, Ph.D. | Published: February 7, 2010

Results of CMO Club Weekly Poll published on BW blog made some interesting reading. Question that was asked was “Which of your groups is best equipped to help you with your social media efforts today?”  114 CMOs responded: 65.6% In House 15.6% Interactive Agency 9.4% PR Firm 9.4% Social Media Agency 0% Creative/Ad Agency Why majority [...]

  • About Dr. Harish Kotadia


  • Harish Kotadia, Ph.D.

  • Dr. Harish Kotadia has more than twelve years’ work experience as a hands-on CRM Program and Project Manager implementing CRM and Analytics solutions for Fortune 500 clients in the US.

    He also has about five years’ work experience as a Research Executive in Marketing Research and Consulting industry working for leading MR organizations.

    Dr. Harish currently lives in Dallas, Texas, USA and works as Social CRM/CRM and Analytics Consulting Lead for Infosys Technologies. Views and opinion expressed in this blog are his own.




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