Tag Archives: Social Media

Social CRM: Thinking Outside the “Call Center” Box

By Harish Kotadia, Ph.D. | Published: July 31, 2010

If one studies history of automobiles, the first cars powered by internal combustion engines running on fuel gas appeared as early as 1806. But early autos were little more than horse drawn carraige fitted with an engine. It was not until 1889 that Gottlieb Daimler and Wilhelm Maybach designed a vehicle from scratch to be an automobile, rather than [...]

SAP’s Growth Strategy: Mobile, On-Demand and Analytics

By Harish Kotadia, Ph.D. | Published: July 30, 2010

Watch SAP Co-CEO Bill McDermott detail his company’s organic growth strategy that includes focus on: Business Applications that drive industry On-Demand/Cloud computing In-memory technology Analytics, and Mobile This is a great growth strategy, but it is equally important for large Enterprise Applications firms such as SAP and Oracle to incorporate in their offering technological tools that foster collaboration, not only within [...]

Cognitive Surplus and Social Business: Win-Win Strategy

By Harish Kotadia, Ph.D. | Published: July 25, 2010

Social Networking technology has made it incredibly easy and inexpensive for people to collaborate and work together irrespective of their physical location. Given the proliferation of high speed internet access from home and mobile devices, something unthinkable even a few years ago (remember those dial-up modems), we are increasingly going to see people from diverse [...]

Social Media and future of Advertising

By Harish Kotadia, Ph.D. | Published: July 23, 2010

What is the future of advertising in Social Age? Well, we may get as many different answers as the number of Social Media gurus and Advertising pundits out there, which by the way is not a small number! Watch this excellent panel discussion and listen to what four real experts have to say on this [...]

Old Spice: The best Social CRM campaign till date

By Harish Kotadia, Ph.D. | Published: July 19, 2010

In one of my earlier posts, I defined and explained Social CRM as “the business strategy of engaging customers through Social Media with goal of building trust and brand loyalty“. Loyalty being attitude towards a brand that inclines a customer to repurchase it and/or recommend it to others. Social CRM and Social Media are more [...]

From Search to Share: How Google can win in Social Age

By Harish Kotadia, Ph.D. | Published: June 19, 2010

Google is one of the great success stories of internet age. Given its mission to organize the world’s information and make it universally accessible and useful, it has achieved remarkable success by focusing on search results and monetizing clicks. But Google’s revenue model is under threat in the age of Social Media. Facebook recently surpassed [...]

Social Media: The New Front End of CRM System

By Harish Kotadia, Ph.D. | Published: June 16, 2010

Customer Relationship Management (CRM) systems have undergone a fascinating technological transformation over the last decade, starting as client-server apps, followed by web-enabled CRM apps (where users can access CRM application over internet using their web browsers). But in spite of this technological transformation and progress in system architecture, all CRM systems essentially record transactional information [...]

8 Must Read Blog Posts on Social CRM

By Harish Kotadia, Ph.D. | Published: May 23, 2010

Social CRM is a very popular term these days on Social Networking sites like Twitter and Facebook. But in spite of all the buzz surrounding the term, there’s lot of confusion as to what it means and how it can help business. To answer some of the questions, here is a list of eight must read [...]

LinkedIn CEO on the Professional Network and Going Public

By Harish Kotadia, Ph.D. | Published: March 27, 2010

Excellent interview with LinkedIn CEO Jeff Weiner by Jon Fortt and Michael Copeland of Fortune magazine. Some of the more interesting points mentioned by Jeff are: Currently LinkedIn is used by 60+ Million professionals out of estimated 500 Million professionals world-wide LinkedIn is profitable (rare for a valley start-up these days), so far raised close to [...]

Reasons why Foursquare is the hottest Social Network on the web

By Harish Kotadia, Ph.D. | Published: March 12, 2010

Foursquare, the hottest Social Network on the web turned one yesterday. Hard to believe that its been around for just 365 days and still boasts of half a million users, 1.4 million venues, 15.5 million check-ins and is growing exponentially by the day if not by the hour! (see this excellent Hitwise Intelligence report for [...]

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