Tag Archives: Social Media

Your Social Media Strategy Won't Save You

By Harish Kotadia, Ph.D. | Published: November 18, 2009

Another great preso by Tara Hunt titled “Your Social Media Strategy Won’t Save You”. My fav is slide no. 84, it is very well said (or written)! Your Social Media Strategy Won't Save You 2 View more documents from Tara Hunt.

How to Be a Social Media Change Agent

By Harish Kotadia, Ph.D. | Published: November 18, 2009

Excellent video on how to be a Social Media change agent, an interview with Josh Bernoff, vice president and principal analyst at Forrester Research. Although this video is more than a year old, it is very much relevant in today’s context and worth watching again.

Dear CMOs, Wake up to Social Media challenge

By Harish Kotadia, Ph.D. | Published: November 17, 2009

In my previous post titled What is Social CRM and why it is important, I have highlighted the phenomenal growth in number of Social Media users and importance of engaging customers through Social Media for building trust and brand loyalty. Given statistically significant correlation between social media engagement and financial performance metrics – revenue and [...]

What is Social CRM and why it is important

By Harish Kotadia, Ph.D. | Published: November 15, 2009

Social Networking sites have seen a phenomenal growth in number of users in the last one year. Brian Solis has estimated that for August 2009, Facebook recorded 110 M unique visitors from US and 370 M globally. Similarly, Twitter registered 24 M unique visitors from US and 66 M worldwide. Following table illustrates the growth [...]

Social Media ROI

By Harish Kotadia, Ph.D. | Published: November 12, 2009

Excellent Video on Socialnomics: Social Media ROI

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  • About Dr. Harish Kotadia


  • Harish Kotadia, Ph.D.


  • Dr. Harish Kotadia has about ten years’ work experience as a hands-on CRM Program and Project Manager implementing CRM solutions for Fortune 500 clients in the US.

    He also has about five years’ work experience as a Research Executive in Marketing Research and Consulting industry working for leading MR organizations.

    Dr. Harish currently lives in Dallas, Texas, USA and works as Social CRM, CRM Consulting Lead for Infosys Technologies. Views and opinion expressed in this blog are his own.






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