Tag: Social Media ROI

Those who understand Social Media don’t talk about ROI

It is not uncommon to see people arguing passionately about “Social Media ROI”, thanks in part to discussion on the subject in Social and Mainstream Media. Businessweek recently published an in depth piece titled Beware Social Media Snake Oil. It is important to remember that Social Media is just a medium for connecting with people

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Tag: Social Media ROI

Social Media ROI

Excellent Video on Socialnomics: Social Media ROI Related posts: Socialnomics author Erik Qualman on impact of Social Media Socialnomics Author Erik Qualman recently visited Google’s Boston, MA campus to discuss his book, Socialnomics: How social media transforms the way we live and do… How to Be a Social Media Change Agent Excellent video on how

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Tag: Social Media ROI

Social Media Engagement and ROI

Social Media ROI is a hot topic of discussion in well, Social Media. SM “gurus” have suggested many ways of defining and measuring Return on Social Media Investment (ROI). Maddie Grand has compiled a list of six must read posts on the subject (http://www.socialmediatoday.com/SMC/137495) Engagementdb has published a study that shows strong evidence that Social

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