Tag: Social Media Engagement

How Customer Engagement will determine winning brands in Social Era

In recent months, a lot has been written about how Social Media channels are different from “traditional” media channels like Print, Radio, TV and about the importance of Social Media in marketing. I think the biggest argument in favor of Social Media is that it provides great tools for “engaging” the customer. Unlike traditional media

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Tag: Social Media Engagement

Social Media and Employee Engagement: Case Studies

Social Media can be effectively used “internally” within an organization to engage employees, the way it is used externally to engage customers. I want to share with you a good Slideshare presentation by Polly Pearson of EMC on Social Media: Strategy & Execution that has several good case studies on internal Social Networks. Notice the

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Tag: Social Media Engagement

Social Media Engagement and ROI

Social Media ROI is a hot topic of discussion in well, Social Media. SM “gurus” have suggested many ways of defining and measuring Return on Social Media Investment (ROI). Maddie Grand has compiled a list of six must read posts on the subject (http://www.socialmediatoday.com/SMC/137495) Engagementdb has published a study that shows strong evidence that Social

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