Tag Archives: Social Media

Cognitive Surplus and Social Business: Win-Win Strategy

By Harish Kotadia, Ph.D. | Published: July 25, 2010

Social Networking technology has made it incredibly easy and inexpensive for people to collaborate and work together irrespective of their physical location. Given the proliferation of high speed internet access from home and mobile devices, something unthinkable even a few years ago (remember those dial-up modems), we are increasingly going to see people from diverse [...]

Social Media and future of Advertising

By Harish Kotadia, Ph.D. | Published: July 23, 2010

What is the future of advertising in Social Age? Well, we may get as many different answers as the number of Social Media gurus and Advertising pundits out there, which by the way is not a small number! Watch this excellent panel discussion and listen to what four real experts have to say on this subject. [...]

Old Spice: The best Social CRM campaign till date

By Harish Kotadia, Ph.D. | Published: July 19, 2010

In one of my earlier posts, I defined and explained Social CRM as “the business strategy of engaging customers through Social Media with goal of building trust and brand loyalty“. Loyalty being attitude towards a brand that inclines a customer to repurchase it and/or recommend it to others. Social CRM and Social Media are more [...]

From Search to Share: How Google can win in Social Age

By Harish Kotadia, Ph.D. | Published: June 19, 2010

Google is one of the great success stories of internet age. Given its mission to organize the world’s information and make it universally accessible and useful, it has achieved remarkable success by focusing on search results and monetizing clicks. But Google’s revenue model is under threat in the age of Social Media. Facebook recently surpassed [...]

Social Media: The New Front End of CRM System

By Harish Kotadia, Ph.D. | Published: June 16, 2010

Customer Relationship Management (CRM) systems have undergone a fascinating technological transformation over the last decade, starting as client-server apps, followed by web-enabled CRM apps (where users can access CRM application over internet using their web browsers). But in spite of this technological transformation and progress in system architecture, all CRM systems essentially record transactional information [...]