Tag Archives: Social Media

Why Social CRM? Because “The Consumer Isn’t a Moron; She is Your Wife”

By Harish Kotadia, Ph.D. | Published: July 12, 2011

David Ogilvy, popularly referred to as the father of modern advertising, once said “The consumer isn’t a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. She wants all the information you can give her“ (for more, [...]

5 Key Tech Trends driving Social CRM

By Harish Kotadia, Ph.D. | Published: June 18, 2011

One year ago (June 15th, 2010 to be precise), I wrote a post titled Social Media: The New Front End of CRM System in which I highlighted that in spite of undergoing a fascinating technological transformation over the last decade, Customer Relationship Management (CRM) systems essentially record transactional information using pre-determined fields on the screen (front-end) [...]

Why future of Retail is Social (VIDEO)

By Harish Kotadia, Ph.D. | Published: January 12, 2011

How many times have you purchased something or scored a good deal and felt the immediate urge to announce it to all your family members and friends? or how many times have you sought opinion from your friends before buying something? Well, most of us do it all the time, albeit offline. Thanks to Social Networking [...]

Collaborative Consumption: How it will disrupt “traditional” Business Models

By Harish Kotadia, Ph.D. | Published: January 9, 2011

Time Magazine recently rated Collaborative Consumption, which is defined as technology enabled sharing, trading, renting and bartering of goods and services, as one of the top ten green stories of 2010 (for more, see this). In a study titled The New Sharing Economy by Latitude Research and Shareable Magazine, it was found that: 75% of respondents predicted [...]

Social Intranet – Unleash the power of Enterprise

By Harish Kotadia, Ph.D. | Published: December 28, 2010

Imagine a large enterprise with tens of thousands of employees across several time zones on multiple continents, all collaborating with each other, aware of others’ expertise and interests, working seamlessly as if all of them were in the same room. You may say that this is a pipe dream and cannot be reality any time [...]

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  • About Dr. Harish Kotadia


  • Harish Kotadia, Ph.D.


  • Dr. Harish Kotadia has about ten years’ work experience as a hands-on CRM Program and Project Manager implementing CRM solutions for Fortune 500 clients in the US.

    He also has about five years’ work experience as a Research Executive in Marketing Research and Consulting industry working for leading MR organizations.

    Dr. Harish currently lives in Dallas, Texas, USA and works as Social CRM, CRM Consulting Lead for Infosys Technologies. Views and opinion expressed in this blog are his own.






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