Tag Archives: Social Media

Why Social CRM? Because “The Consumer Isn’t a Moron; She is Your Wife”

By Harish Kotadia, Ph.D. | Published: July 12, 2011

David Ogilvy, popularly referred to as the father of modern advertising, once said “The consumer isn’t a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. She wants all the information you can give her“ (for more, [...]

5 Key Tech Trends driving Social CRM

By Harish Kotadia, Ph.D. | Published: June 18, 2011

One year ago (June 15th, 2010 to be precise), I wrote a post titled Social Media: The New Front End of CRM System in which I highlighted that in spite of undergoing a fascinating technological transformation over the last decade, Customer Relationship Management (CRM) systems essentially record transactional information using pre-determined fields on the screen (front-end) [...]

Why future of Retail is Social (VIDEO)

By Harish Kotadia, Ph.D. | Published: January 12, 2011

How many times have you purchased something or scored a good deal and felt the immediate urge to announce it to all your family members and friends? or how many times have you sought opinion from your friends before buying something? Well, most of us do it all the time, albeit offline. Thanks to Social Networking [...]

Collaborative Consumption: How it will disrupt “traditional” Business Models

By Harish Kotadia, Ph.D. | Published: January 9, 2011

Time Magazine recently rated Collaborative Consumption, which is defined as technology enabled sharing, trading, renting and bartering of goods and services, as one of the top ten green stories of 2010 (for more, see this). In a study titled The New Sharing Economy by Latitude Research and Shareable Magazine, it was found that: 75% of respondents predicted [...]

Social Intranet – Unleash the power of Enterprise

By Harish Kotadia, Ph.D. | Published: December 28, 2010

Imagine a large enterprise with tens of thousands of employees across several time zones on multiple continents, all collaborating with each other, aware of others’ expertise and interests, working seamlessly as if all of them were in the same room. You may say that this is a pipe dream and cannot be reality any time [...]

Should CEOs Tweet? Best Buy CEO @BBYCEO shows the way

By Harish Kotadia, Ph.D. | Published: December 19, 2010

During an early morning flight last Monday, I was thumbing through some newspapers and magazines when an article on the last page of Businessweek (Dec. 6-12, 2010 issue) caught my attention. The article was by Best Buy CEO Brian Dunn on “getting into social media to learn about customers and employees”. In this article, Brian makes few excellent points [...]

How Social Media will disrupt the traditional “Retailing” Model

By Harish Kotadia, Ph.D. | Published: October 30, 2010

Groupon, the “localized” deal of the day website has witnessed phenomenal growth in the last one year. Groupon’s success underlines the power of Social Media which makes it so easy to connect with other like minded people over the internet. (for more on Groupon’s success, watch this excellent CNNMoney Video) Even retailing giant Walmart seems to [...]

Recipe for a “Social” Burger

By Harish Kotadia, Ph.D. | Published: October 16, 2010

4Food, New York’s “First Donut-Hole Burger Shop” has cooked up a perfect recipe for a “Social” Burger (for more, watch following video and see this). Why can’t more businesses, especially small and medium ones, think outside the box and start leveraging the reach and effectiveness of Social Media channels for engaging customers and prospects the [...]

Tablet PCs: The Coming Revolution

By Harish Kotadia, Ph.D. | Published: August 7, 2010

K-Mart recently announced that it is selling Android powered Tablet computer with 256MB of RAM (same as iPad), 2GB of storage, SD card slot, WiFi 802.11G and Android 2.1 OS with 800×480 display for $149. A host of other Tablet PCs powered by Google’s Android OS are also slated to be released in the near future (for [...]

Social Media: For Artists, Small Biz and Non-profit Organizations

By Harish Kotadia, Ph.D. | Published: August 1, 2010

I am writing this post on a hot Sunday afternoon in Dallas, Texas, where the temperature outside is 104 F/40 C. So as an antidote, let me write a post that is cool and fun to read (and watch). When we talk about Social Media Marketing and Social CRM, we are often referring to large [...]

  • About Dr. Harish Kotadia


  • Harish Kotadia, Ph.D.

  • Dr. Harish Kotadia has more than twelve years’ work experience as a hands-on CRM Program and Project Manager implementing CRM and Analytics solutions for Fortune 500 clients in the US.

    He also has about five years’ work experience as a Research Executive in Marketing Research and Consulting industry working for leading MR organizations.

    Dr. Harish currently lives in Dallas, Texas, USA and works as Social CRM/CRM and Analytics Consulting Lead for Infosys Technologies. Views and opinion expressed in this blog are his own.




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