Tag Archives: Social CRM

Page 9 of 20« First «7 8910 1115 20 »Last »

5 Lessons Social CRM can Learn from CRM

By Harish Kotadia, Ph.D. | Published: May 16, 2010

I have been implementing CRM Solutions for a decade, having successfully managed many large CRM projects for Fortune 500 companies in the US with high level of client satisfaction. Yes, you read that right – CRM project client satisfaction is not an oxymoron (it can be done and we even won “Best Project” award to prove it, [...]

How IT Services Companies can prepare for Social CRM opportunity

By Harish Kotadia, Ph.D. | Published: May 11, 2010

In one of my earlier post, I highlighted the Social CRM opportunity for IT Services Companies. In this post, I want to elaborate further on it by explaining HOW they can leverage this opportunity. First step is to understand how customers of clients are using various Social Media channels (like Facebook or Twitter). And since [...]

Social CRM: M&A deals indicate market consolidation. Who’s Next?

By Harish Kotadia, Ph.D. | Published: May 9, 2010

In the past few days, we have seen two major acquisitions in the Social CRM space. First, Attensity Group acquired Social Media Monitoring Leader Biz360 followed by acquisition of social monitoring startup Scout Labs by Lithium Technologies. This signals maturing of Social CRM market as marketers start spending IT and marketing budgets on tools and technology to [...]

Social CRM: Don’t wait for Social Media “Oil Slick”

By Harish Kotadia, Ph.D. | Published: May 5, 2010

We all know about the catastrophic “Oil Spill” in the Gulf of Mexico, off Louisiana coast. Looking at the damage to environment and business in the area, one wonders if only we could have prevented it or contained it as soon as oil began leaking. Unfortunately, that is wishful thinking looking at the situation now. Hope [...]

Social CRM: Huge opportunity for IT, BPO Companies

By Harish Kotadia, Ph.D. | Published: May 2, 2010

In my previous post titled Rise of Social CRM and how IT & BPO Companies can Profit from it, I have emphasized the importance of Social CRM and how IT and BPO Service Providers can leverage this opportunity. In this post, I want to share statistics that highlight the sheer size of this opportunity. According [...]