Tag Archives: Social CRM

Enterprise 2.0 and Internal Innovation Process

By Harish Kotadia, Ph.D. | Published: November 5, 2009

Excellent Preso on Enterprise 2.0 and how it can help Internal Innovation Process: Enterprise 2.0 In Practice How It Can Help Your Internal Innovation Process View more documents from DigiRedo .

Wiki of Social Media Resources

By Harish Kotadia, Ph.D. | Published: November 5, 2009

Excellent Wiki of Social Media resources featuring list of Corporate Social Media policies and Social Media Agencies, Consultants.

Seven ways to use Social Media

By Harish Kotadia, Ph.D. | Published: October 23, 2009

Excellent Preso on how to use Social Media for building a Brand 7 Ways to Use Social Media to Build Stunning Business and Personal Brands View more documents from Jason Baer.

Excellent Case Studies on Use of Social Media in Arts

By Harish Kotadia, Ph.D. | Published: October 22, 2009

Some great examples of how to leverage Social Media for Promoting Arts. Lessons learnt can very well be used in business too! Arts and Social Media View more presentations from kanter.

Social Media Strategy Framework

By Harish Kotadia, Ph.D. | Published: October 21, 2009

Social Media FrameWork Great Social Media Strategy Framework – But is it more Art than Chart? Does it not violate KISS principle – Keep it Simple Stupid. What do you think?

Definition: What is Social CRM?

By Harish Kotadia, Ph.D. | Published: October 17, 2009

Social CRM is the business strategy of engaging customers through Social Media with goal of building trust and brand loyalty. Loyalty is defined as attitude towards a brand that inclines a customer to repurchase it and/or recommend it to others. Social CRM and Social Media are more about building trust and managing loyalty with customers [...]

Importance of Social Media

By Harish Kotadia, Ph.D. | Published: September 23, 2009

Excellent preso on importance of Social Media. Underscores why marketers need to engage their Customers through Social Media. My fav slides are 27 and 28: “You want us to Pay? We want you to pay attention”. It is very clear that age of Socially Connected Customer has dawned, sooner marketers realize this and leverage Social [...]

  • About Dr. Harish Kotadia


  • Harish Kotadia, Ph.D.

  • Dr. Harish Kotadia has more than twelve years’ work experience as a hands-on CRM Program and Project Manager implementing CRM and Analytics solutions for Fortune 500 clients in the US.

    He also has about five years’ work experience as a Research Executive in Marketing Research and Consulting industry working for leading MR organizations.

    Dr. Harish currently lives in Dallas, Texas, USA and works as Social CRM/CRM and Analytics Consulting Lead for Infosys Technologies. Views and opinion expressed in this blog are his own.




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