Tag Archives: Social Business

Social Media: Platform or Provocation for Innovation?

By Harish Kotadia, Ph.D. | Published: December 23, 2009

Wanted to share two great panel discussion videos on “Social Media: Platform or Provocation for Innovation?” organized by USC’s Annenberg School of Communication and Journalism. Both are “long” videos, first one is 1 hour and 25 minutes and second one is 1 hour and 40 minutes. So without wasting any additional time on intro, I [...]

Why NOW is the time to invest in Social CRM

By Harish Kotadia, Ph.D. | Published: December 12, 2009

There has been lot of discussion on whether Social Media revolution is for real or is it some passing fad that will die down eventually. Well, those who have any doubt should read findings of a recent survey by Forrester. In this survey of 204 marketing executives across industries, it was found that recession is [...]

Social Media Use by Australia’s Best Brands 2009

By Harish Kotadia, Ph.D. | Published: November 30, 2009

Results of a study by Burson-Marsteller Australia on Social Media Use by Australia’s Best Brands are disappointing (refer to slide no. 22 for conclusions and takeaways): Social Media Use by Australia's Best Brands 2009 View more presentations from Burson-Marsteller Australia.

Your Social Media Strategy Won't Save You

By Harish Kotadia, Ph.D. | Published: November 18, 2009

Another great preso by Tara Hunt titled “Your Social Media Strategy Won’t Save You”. My fav is slide no. 84, it is very well said (or written)! Your Social Media Strategy Won't Save You 2 View more documents from Tara Hunt.

How to Be a Social Media Change Agent

By Harish Kotadia, Ph.D. | Published: November 18, 2009

Excellent video on how to be a Social Media change agent, an interview with Josh Bernoff, vice president and principal analyst at Forrester Research. Although this video is more than a year old, it is very much relevant in today’s context and worth watching again.

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  • About Dr. Harish Kotadia


  • Harish Kotadia, Ph.D.


  • Dr. Harish Kotadia has about ten years’ work experience as a hands-on CRM Program and Project Manager implementing CRM solutions for Fortune 500 clients in the US.

    He also has about five years’ work experience as a Research Executive in Marketing Research and Consulting industry working for leading MR organizations.

    Dr. Harish currently lives in Dallas, Texas, USA and works as Social CRM, CRM Consulting Lead for Infosys Technologies. Views and opinion expressed in this blog are his own.






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