Tag Archives: Social Business

Why Industrial Era Marketing Won’t Work in the Age of Social Media

By Harish Kotadia, Ph.D. | Published: October 16, 2011

In the industrial age, companies mass produced goods and promoted their products and services through mass media in order to sell them. Customers had little involvement in product creation (other than occasional feedback they provided through marketing research). And if customers had any problem, they contacted a support agent via mail or telephone. Social media [...]

Cognitive Surplus and Social Business: Win-Win Strategy

By Harish Kotadia, Ph.D. | Published: July 25, 2010

Social Networking technology has made it incredibly easy and inexpensive for people to collaborate and work together irrespective of their physical location. Given the proliferation of high speed internet access from home and mobile devices, something unthinkable even a few years ago (remember those dial-up modems), we are increasingly going to see people from diverse [...]

Cognitive Surplus: Implications for Social CRM

By Harish Kotadia, Ph.D. | Published: July 4, 2010

Clay Shirky is one of the leading thinkers on the social and economic effects of Internet technologies and is well known for his talks on Cognitive Surplus. He believes that loose ­collaboration enabled by new technologies (such as Social Media) can change the way society works with the aid of “spare” brainpower. Listen to to [...]

From Search to Share: How Google can win in Social Age

By Harish Kotadia, Ph.D. | Published: June 19, 2010

Google is one of the great success stories of internet age. Given its mission to organize the world’s information and make it universally accessible and useful, it has achieved remarkable success by focusing on search results and monetizing clicks. But Google’s revenue model is under threat in the age of Social Media. Facebook recently surpassed [...]

Social Media Vision 2020

By Harish Kotadia, Ph.D. | Published: February 26, 2010

Excellent interview of Chris Brogan by David Thomas of SAS Institute on biggest change Social Media will bring to the way we do business. Social Media according to Chris Brogan: Lot of light as compared to heat Puts human face back on Business Big companies have a chance to feel small and human again Individuals [...]

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  • About Dr. Harish Kotadia


  • Harish Kotadia, Ph.D.


  • Dr. Harish Kotadia has about ten years’ work experience as a hands-on CRM Program and Project Manager implementing CRM solutions for Fortune 500 clients in the US.

    He also has about five years’ work experience as a Research Executive in Marketing Research and Consulting industry working for leading MR organizations.

    Dr. Harish currently lives in Dallas, Texas, USA and works as Social CRM, CRM Consulting Lead for Infosys Technologies. Views and opinion expressed in this blog are his own.






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