Tag Archives: sCRM

Social Media turning Marketers into Media Companies?

By Harish Kotadia, Ph.D. | Published: February 14, 2010

As more marketers use Social Media channels for engaging their customers and prospects, it is becoming obvious that they will have to take on additional responsibility for not only creation of content, but also facilitate sharing or distribution of content through Social Media channels such as YouTube. Some notable examples of this approach are: Johnson [...]

Really? Social Media Better Done “In house”

By Harish Kotadia, Ph.D. | Published: February 7, 2010

Results of CMO Club Weekly Poll published on BW blog made some interesting reading. Question that was asked was “Which of your groups is best equipped to help you with your social media efforts today?”  114 CMOs responded: 65.6% In House 15.6% Interactive Agency 9.4% PR Firm 9.4% Social Media Agency 0% Creative/Ad Agency Why majority [...]

Cisco and Pepsico CEOs on Social Networking

By Harish Kotadia, Ph.D. | Published: February 5, 2010

Watch this video for what three visionary CEOs have to say about Social Networking: John Chambers, Chairman and CEO, Cisco: “Social Networking is transforming companies. It is the future of Business Productivity, Health Care, Education and Entertainment.” Indra Nooyi, CEO, Pepsico: “Global company with global brands and reputation can use it as a force for [...]

Definition: Social Customer Relationship Management (CRM)

By Harish Kotadia, Ph.D. | Published: January 30, 2010

Social Media and Social CRM being so new, one is often asked the question what is Social CRM and how is it different from “traditional” CRM? Social CRM is the business strategy of engaging customers through Social Media with goal of building trust and brand loyalty. Loyalty is defined as attitude towards a brand that [...]

Social CRM: Top priority for CMOs

By Harish Kotadia, Ph.D. | Published: January 22, 2010

Not a week goes by without publication of findings from a study or a survey confirming growing reach of Social Media channels. Latest in this series is findings by NielsenWire. As per this study, “global consumers spent more than five and half hours on social networking sites like Facebook and Twitter in December 2009, an [...]

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  • About Dr. Harish Kotadia


  • Harish Kotadia, Ph.D.


  • Dr. Harish Kotadia has about ten years’ work experience as a hands-on CRM Program and Project Manager implementing CRM solutions for Fortune 500 clients in the US.

    He also has about five years’ work experience as a Research Executive in Marketing Research and Consulting industry working for leading MR organizations.

    Dr. Harish currently lives in Dallas, Texas, USA and works as Social CRM, CRM Consulting Lead for Infosys Technologies. Views and opinion expressed in this blog are his own.






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