Tag Archives: sCRM

Definition of Social CRM – Questions & Answers

By Harish Kotadia, Ph.D. | Published: April 13, 2010

In my previous post titled Definition of Social CRM – Explained!, I provided a detailed explanation about what is Social CRM. I received many excellent comments in response to that post and wanted to answer some of the questions about the definition. To begin with let me reiterate the definition of Social CRM: Social CRM is [...]

Definition of Social Customer Relationship Management (CRM) – Explained!

By Harish Kotadia, Ph.D. | Published: March 27, 2010

In one of my earlier post, I defined Social CRM as follows: Social CRM is the business strategy of engaging customers through Social Media with goal of building trust and brand loyalty. Loyalty is defined as attitude towards a brand that inclines a customer to repurchase it and/or recommend it to others. Social CRM and Social [...]

Social Games market to touch $15 Billion in 5 years!

By Harish Kotadia, Ph.D. | Published: February 28, 2010

Charlie Rose recently interviewed Mark Pincus – Founder and CEO,  Zynga. For some one who is new to the field of Social Games, this interview offers a quick introduction to the subject and games like Mafia Wars and Cafe World. I like what Mark said about Social Networks – “If you are on Social Network, [...]

What does it take to succeed in Social Games?

By Harish Kotadia, Ph.D. | Published: February 27, 2010

Social Games are all the rage these days. In a recent survey of consumers in the US and UK who play games on social networking platforms such as Facebook, it was found that more than 24% of respondents play social games regularly, indicating a total social gamer population of approximately 100 million in US and [...]

Facebook and Social Games

By Harish Kotadia, Ph.D. | Published: February 26, 2010

Excellent talk by Prof. Jesse Schell of Carnegie Mellon University on Psychology of Social Gaming and what drives player behavior in this area. Thanks to Social Networking, online Gaming (or Social Gaming as many call it) will grow exponentially in the next 3-5 years. Facebook games are a great example of things to come. Please [...]

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  • About Dr. Harish Kotadia


  • Harish Kotadia, Ph.D.


  • Dr. Harish Kotadia has about ten years’ work experience as a hands-on CRM Program and Project Manager implementing CRM solutions for Fortune 500 clients in the US.

    He also has about five years’ work experience as a Research Executive in Marketing Research and Consulting industry working for leading MR organizations.

    Dr. Harish currently lives in Dallas, Texas, USA and works as Social CRM, CRM Consulting Lead for Infosys Technologies. Views and opinion expressed in this blog are his own.






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