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"Thoughts on Social CRM and Analytics" by Dr. Harish Kotadia is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License. Permissions beyond the scope of this license may be available by contacting the author .
Tag Archives: sCRM
Why Social Media will drive adoption of SaaS CRM
SaaS CRM (Software as a Service) has been around for a while. Salesforce.com, one of the largest service providers in SaaS CRM space has been around for more than ten years and has been listed on NYSE for almost six years now. I can still recall the day Salesforce.com was listed on NYSE, having seen a [...]
Definition of Social CRM – Questions & Answers
In my previous post titled Definition of Social CRM – Explained!, I provided a detailed explanation about what is Social CRM. I received many excellent comments in response to that post and wanted to answer some of the questions about the definition.
To begin with let me reiterate the definition of Social CRM:
Social CRM is the business [...]
Definition of Social CRM – Explained!
In one of my earlier post, I defined Social CRM as follows:
Social CRM is the business strategy of engaging customers through Social Media with goal of building trust and brand loyalty. Loyalty is defined as attitude towards a brand that inclines a customer to repurchase it and/or recommend it to others. Social CRM and Social Media [...]
Social Games market to touch $15 Billion in 5 years!
Charlie Rose recently interviewed Mark Pincus – Founder and CEO, Zynga. For some one who is new to the field of Social Games, this interview offers a quick introduction to the subject and games like Mafia Wars and Cafe World.
I like what Mark said about Social Networks – “If you are on Social Network, you [...]
Social Media and future of Advertising