Tag Archives: ROI

Social Media ROI for Dummies

By Harish Kotadia, Ph.D. | Published: December 16, 2009

Great Slideshare presentation by Olivier Blanchard on the Basics Of Social Media ROI. I like slide nos. 32-34 on Investment Return Relationship and emphasis on Non-financial Impact of Social Media. Also, slide nos. 39-55 on how to measure Social Media Impact. Olivier Blanchard Basics Of Social Media Roi View more presentations from Olivier Blanchard.

Those who understand Social Media don’t talk about ROI

By Harish Kotadia, Ph.D. | Published: December 9, 2009

It is not uncommon to see people arguing passionately about “Social Media ROI”, thanks in part to discussion on the subject in Social and Mainstream Media. Businessweek recently published an in depth piece titled Beware Social Media Snake Oil. It is important to remember that Social Media is just a medium for connecting with people (or [...]

Social Media Engagement and ROI

By Harish Kotadia, Ph.D. | Published: November 4, 2009

Social Media ROI is a hot topic of discussion in well, Social Media. SM “gurus” have suggested many ways of defining and measuring Return on Social Media Investment (ROI). Maddie Grand has compiled a list of six must read posts on the subject (http://www.socialmediatoday.com/SMC/137495) Engagementdb has published a study that shows strong evidence that Social Media [...]