Tag Archives: Marketing

Social Media and Co-creation of New Products: Del Monte Case Study

By Harish Kotadia, Ph.D. | Published: December 15, 2009

Del Monte case study is an excellent example of co-creation of a new product with loyal customers. This approach can not only reduce time and cost involved in new product development, but can greatly minimize the risk of new product being a “flop” – because customers have “co-created” it and it will be popular even [...]

Tiger Woods, Brand Crisis and Social Media

By Harish Kotadia, Ph.D. | Published: December 13, 2009

Tiger Woods is my hero. I always watch him play golf with great admiration and have been inspired by his ability to bounce back into the game from seemingly hopeless situation, and then go on to win the title. Though it is painful to note the situation Tiger Woods is in, I am sure that [...]

Why NOW is the time to invest in Social CRM

By Harish Kotadia, Ph.D. | Published: December 12, 2009

There has been lot of discussion on whether Social Media revolution is for real or is it some passing fad that will die down eventually. Well, those who have any doubt should read findings of a recent survey by Forrester. In this survey of 204 marketing executives across industries, it was found that recession is [...]

Social Media and “real-time” Word of Mouth

By Harish Kotadia, Ph.D. | Published: December 10, 2009

Excellent panel discussion at LeWeb Paris 2009 on How brands and marketing have to adapt to this new worldwide real time “word of mouth”. Panelists are: Chris Brogan, President, New Marketing Labs, Author, Trust Agents (Panel Moderator) Richard Binhammer, Senior Manager, Corporate Affairs, Dell Matthias Luefkens, Associate Director, Media, World Economic Forum Fred Raillard, Founder, [...]

Those who understand Social Media don’t talk about ROI

By Harish Kotadia, Ph.D. | Published: December 9, 2009

It is not uncommon to see people arguing passionately about “Social Media ROI”, thanks in part to discussion on the subject in Social and Mainstream Media. Businessweek recently published an in depth piece titled Beware Social Media Snake Oil. It is important to remember that Social Media is just a medium for connecting with people [...]

Dear CMOs, Wake up to Social Media challenge

By Harish Kotadia, Ph.D. | Published: November 17, 2009

In my previous post titled What is Social CRM and why it is important, I have highlighted the phenomenal growth in number of Social Media users and importance of engaging customers through Social Media for building trust and brand loyalty. Given statistically significant correlation between social media engagement and financial performance metrics – revenue and [...]

Wiki of Social Media Resources

By Harish Kotadia, Ph.D. | Published: November 5, 2009

Excellent Wiki of Social Media resources featuring list of Corporate Social Media policies and Social Media Agencies, Consultants.

Social Media Engagement and ROI

By Harish Kotadia, Ph.D. | Published: November 4, 2009

Social Media ROI is a hot topic of discussion in well, Social Media. SM “gurus” have suggested many ways of defining and measuring Return on Social Media Investment (ROI). Maddie Grand has compiled a list of six must read posts on the subject (http://www.socialmediatoday.com/SMC/137495) Engagementdb has published a study that shows strong evidence that Social [...]

Seven ways to use Social Media

By Harish Kotadia, Ph.D. | Published: October 23, 2009

Excellent Preso on how to use Social Media for building a Brand 7 Ways to Use Social Media to Build Stunning Business and Personal Brands View more documents from Jason Baer.