Tag: Enterprise 2.0

Social Media and the Rise of Consumer to Consumer (C2C) Marketing

I have seen several examples of marketers in both,  Business to Business (B2B) and Business to Consumer (B2C) segments, trying to use the same old B2B or B2C strategies when it comes to Social Media marketing. Marketers are failing to take advantage of unique characteristics of Social Networks by not modifying or re-engineering their business

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Tag: Enterprise 2.0

Why Social CRM? Because “The Consumer Isn’t a Moron; She is Your Wife”

David Ogilvy, popularly referred to as the father of modern advertising, once said “The consumer isn’t a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. She wants all the information you can give her“ (for more,

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Tag: Enterprise 2.0

Collaborative Consumption: How it will disrupt “traditional” Business Models

Time Magazine recently rated Collaborative Consumption, which is defined as technology enabled sharing, trading, renting and bartering of goods and services, as one of the top ten green stories of 2010 (for more, see this). In a study titled The New Sharing Economy by Latitude Research and Shareable Magazine, it was found that: 75% of respondents predicted

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Tag: Enterprise 2.0

10 great Enterprise 2.0 presentations to ring out 2010

This is my last post of the year 2010. Looking back, what a year it was. I started the year with a post titled 2010: Year of Social CRM, published on January 2nd, 2010, which became one of the most popular post on Social CRM during the year with thousands of page views. As I discussed

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Tag: Enterprise 2.0

Social Intranet – Unleash the power of Enterprise

Imagine a large enterprise with tens of thousands of employees across several time zones on multiple continents, all collaborating with each other, aware of others’ expertise and interests, working seamlessly as if all of them were in the same room. You may say that this is a pipe dream and cannot be reality any time

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Tag: Enterprise 2.0

SAP’s Growth Strategy: Mobile, On-Demand and Analytics

Watch SAP Co-CEO Bill McDermott detail his company’s organic growth strategy that includes focus on: Business Applications that drive industry On-Demand/Cloud computing In-memory technology Analytics, and Mobile This is a great growth strategy, but it is equally important for large Enterprise Applications firms such as SAP and Oracle to incorporate in their offering technological tools that foster collaboration, not only within

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Tag: Enterprise 2.0

Enterprise 2.0 and Internal Innovation Process

Excellent Preso on Enterprise 2.0 and how it can help Internal Innovation Process: Enterprise 2.0 In Practice How It Can Help Your Internal Innovation Process View more documents from DigiRedo . Related posts: Social Media: Platform or Provocation for Innovation? Wanted to share two great panel discussion videos on “Social Media: Platform or Provocation for

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