Tag Archives: Enterprise 2.0

Social Media and the Rise of Consumer to Consumer (C2C) Marketing

By Harish Kotadia, Ph.D. | Published: September 11, 2011

I have seen several examples of marketers in both,  Business to Business (B2B) and Business to Consumer (B2C) segments, trying to use the same old B2B or B2C strategies when it comes to Social Media marketing. Marketers are failing to take advantage of unique characteristics of Social Networks by not modifying or re-engineering their business [...]

Why Social CRM? Because “The Consumer Isn’t a Moron; She is Your Wife”

By Harish Kotadia, Ph.D. | Published: July 12, 2011

David Ogilvy, popularly referred to as the father of modern advertising, once said “The consumer isn’t a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. She wants all the information you can give her“ (for more, [...]

Collaborative Consumption: How it will disrupt “traditional” Business Models

By Harish Kotadia, Ph.D. | Published: January 9, 2011

Time Magazine recently rated Collaborative Consumption, which is defined as technology enabled sharing, trading, renting and bartering of goods and services, as one of the top ten green stories of 2010 (for more, see this). In a study titled The New Sharing Economy by Latitude Research and Shareable Magazine, it was found that: 75% of respondents predicted [...]

10 great Enterprise 2.0 presentations to ring out 2010

By Harish Kotadia, Ph.D. | Published: December 31, 2010

This is my last post of the year 2010. Looking back, what a year it was. I started the year with a post titled 2010: Year of Social CRM, published on January 2nd, 2010, which became one of the most popular post on Social CRM during the year with thousands of page views. As I discussed [...]

Social Intranet – Unleash the power of Enterprise

By Harish Kotadia, Ph.D. | Published: December 28, 2010

Imagine a large enterprise with tens of thousands of employees across several time zones on multiple continents, all collaborating with each other, aware of others’ expertise and interests, working seamlessly as if all of them were in the same room. You may say that this is a pipe dream and cannot be reality any time [...]

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  • About Dr. Harish Kotadia


  • Harish Kotadia, Ph.D.


  • Dr. Harish Kotadia has about ten years’ work experience as a hands-on CRM Program and Project Manager implementing CRM solutions for Fortune 500 clients in the US.

    He also has about five years’ work experience as a Research Executive in Marketing Research and Consulting industry working for leading MR organizations.

    Dr. Harish currently lives in Dallas, Texas, USA and works as Social CRM, CRM Consulting Lead for Infosys Technologies. Views and opinion expressed in this blog are his own.






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