Tag: Customer Service

Why Social CRM? Because “The Consumer Isn’t a Moron; She is Your Wife”

David Ogilvy, popularly referred to as the father of modern advertising, once said “The consumer isn’t a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. She wants all the information you can give her“ (for more,

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Tag: Customer Service

3 Reasons why you should provide Customer Support on Social Media

Talk to any executive of a large or medium sized company contemplating having customer support on Social Media channels and one of the first question you are likely to hear is But how can we afford it? Well, the right question is Can you afford not having Customer Support on Social Media? Here’s why: [pullquote]Can

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