Tag Archives: CRM

Why Big Data Analytics is The Next Big Opportunity for Outsourcing Companies

By Harish Kotadia, Ph.D. | Published: January 8, 2012

Big Data Analytics is making big headlines these days. Just check out a few from recent past: Big Data — Big Money Says It Is A Paradigm Buster - Forbes.com For Start-Ups That Aim at Giants, Sorting the Data Cloud Is the Next Big Thing - The New York Times Accel Makes Big Commitment To Big Data [...]

3 New Year’s Resolutions that should be on Every CEOs List for 2012

By Harish Kotadia, Ph.D. | Published: December 30, 2011

“After Outcry, Verizon Abandons $2 Fee” screams a headline from today’s online edition of the New York Times. And the article makes it very clear that Social Media played no small role in telecom giant’s hasty retreat from levying a new $2 fee on bill payments. This story is a harbinger of things to come [...]

2012: Year of Empowered and Assertive Digital Customer

By Harish Kotadia, Ph.D. | Published: December 28, 2011
Sunset

As 2011 comes to an end and as we look forward to celebrating New Year 2012, one thing that strikes most looking back is the massive increase in ownership and usage of Smartphones and Tablet computers. Just consider following headlines in the last few days: “On Christmas day alone, a total of 6.8 million iOS [...]

Key to Social CRM success: Go Local!

By Harish Kotadia, Ph.D. | Published: October 13, 2011

Marketing is never a zero sum game. Companies don’t have to lose for customers to win and customers don’t have to lose for companies to win. In fact, marketing is the art and science of finding a win-win approach to business transactions in which both the company and customers win. Social Media can play a [...]

Why Social CRM? Because “The Consumer Isn’t a Moron; She is Your Wife”

By Harish Kotadia, Ph.D. | Published: July 12, 2011

David Ogilvy, popularly referred to as the father of modern advertising, once said “The consumer isn’t a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. She wants all the information you can give her“ (for more, [...]

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  • About Dr. Harish Kotadia


  • Harish Kotadia, Ph.D.


  • Dr. Harish Kotadia has about ten years’ work experience as a hands-on CRM Program and Project Manager implementing CRM solutions for Fortune 500 clients in the US.

    He also has about five years’ work experience as a Research Executive in Marketing Research and Consulting industry working for leading MR organizations.

    Dr. Harish currently lives in Dallas, Texas, USA and works as Social CRM, CRM Consulting Lead for Infosys Technologies. Views and opinion expressed in this blog are his own.






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