Tag: Collaboration

Why Social CRM? Because “The Consumer Isn’t a Moron; She is Your Wife”

David Ogilvy, popularly referred to as the father of modern advertising, once said “The consumer isn’t a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. She wants all the information you can give her“ (for more,

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Tag: Collaboration

Collaborative Consumption: How it will disrupt “traditional” Business Models

Time Magazine recently rated Collaborative Consumption, which is defined as technology enabled sharing, trading, renting and bartering of goods and services, as one of the top ten green stories of 2010 (for more, see this). In a study titled The New Sharing Economy by Latitude Research and Shareable Magazine, it was found that: 75% of respondents predicted

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Tag: Collaboration

10 great Enterprise 2.0 presentations to ring out 2010

This is my last post of the year 2010. Looking back, what a year it was. I started the year with a post titled 2010: Year of Social CRM, published on January 2nd, 2010, which became one of the most popular post on Social CRM during the year with thousands of page views. As I discussed

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Tag: Collaboration

Social Intranet – Unleash the power of Enterprise

Imagine a large enterprise with tens of thousands of employees across several time zones on multiple continents, all collaborating with each other, aware of others’ expertise and interests, working seamlessly as if all of them were in the same room. You may say that this is a pipe dream and cannot be reality any time

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Tag: Collaboration

SAP’s Growth Strategy: Mobile, On-Demand and Analytics

Watch SAP Co-CEO Bill McDermott detail his company’s organic growth strategy that includes focus on: Business Applications that drive industry On-Demand/Cloud computing In-memory technology Analytics, and Mobile This is a great growth strategy, but it is equally important for large Enterprise Applications firms such as SAP and Oracle to incorporate in their offering technological tools that foster collaboration, not only within

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Tag: Collaboration

Social Media and Co-creation of New Products: Del Monte Case Study

Del Monte case study is an excellent example of co-creation of a new product with loyal customers. This approach can not only reduce time and cost involved in new product development, but can greatly minimize the risk of new product being a “flop” – because customers have “co-created” it and it will be popular even

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Tag: Collaboration

What DARPA’s Red balloon contest can teach Social Media Pros

The Defense Advanced Research Projects Agency (DARPA) recently announced a Network Challenge to mark the 40th anniversary of the Internet. This challenge required participants to discover exact position of 10 large, red weather balloons that DARPA placed at undisclosed locations across continental United States. The first person or team that identified all the locations correctly

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Tag: Collaboration

Howard Rheingold on collaboration

Excellent TED talk by Howard Rheingold on coming world of collaboration, participatory media and collective action. Very relevant in the context of Social Media Related posts: Howard Rheingold: Internet as Playground and Factory Good video on Internet as Playground and Factory by Howard Rheingold. Interesting to note his view on “Principle of Informed Consent” –

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Tag: Collaboration

Charles Leadbeater on Collaborative Creativity

Excellent Video: TED talk by Charles Leadbeater on Collaborative Creativity. Must watch given Social Media Collaboration context. Related posts: Collaborative Consumption: How it will disrupt “traditional” Business Models Time Magazine recently rated Collaborative Consumption, which is defined as technology enabled sharing, trading, renting and bartering of goods and services, as one of the top… Howard Rheingold

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