Tag Archives: Collaboration

Social Media and Co-creation of New Products: Del Monte Case Study

By Harish Kotadia, Ph.D. | Published: December 15, 2009

Del Monte case study is an excellent example of co-creation of a new product with loyal customers. This approach can not only reduce time and cost involved in new product development, but can greatly minimize the risk of new product being a “flop” – because customers have “co-created” it and it will be popular even [...]

What DARPA’s Red balloon contest can teach Social Media Pros

By Harish Kotadia, Ph.D. | Published: December 6, 2009

The Defense Advanced Research Projects Agency (DARPA) recently announced a Network Challenge to mark the 40th anniversary of the Internet. This challenge required participants to discover exact position of 10 large, red weather balloons that DARPA placed at undisclosed locations across continental United States. The first person or team that identified all the locations correctly [...]

Howard Rheingold on collaboration

By Harish Kotadia, Ph.D. | Published: November 20, 2009

Excellent TED talk by Howard Rheingold on coming world of collaboration, participatory media and collective action. Very relevant in the context of Social Media

Charles Leadbeater on Collaborative Creativity

By Harish Kotadia, Ph.D. | Published: November 20, 2009

Excellent Video: TED talk by Charles Leadbeater on Collaborative Creativity. Must watch given Social Media Collaboration context.

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Dr. Harish Kotadia has about ten years’ work experience as a hands-on CRM Program and Project Manager implementing CRM solutions for Fortune 500 clients in the US.

He also has about five years’ work experience as a Research Executive in Marketing Research and Consulting industry working for leading MR organizations.

Dr. Harish currently lives in Dallas, Texas, USA and works as a Consultant focusing on Social CRM, E2.0 and Analytics.
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"Thoughts on Social CRM and Analytics" by Dr. Harish Kotadia is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License. Permissions beyond the scope of this license may be available by contacting the author .