Tag Archives: Brand

Brand Advocacy and Social Media

By Harish Kotadia, Ph.D. | Published: December 12, 2009

Great preso on Brand Advocacy and Social Media. I like slides on Seven Learnings for Social Media success (slide 40-48). Some of the key takeaways are: Consumers mention 56 brands in conversation a week 1 in 3 people come to a brand through recommendation Customers referred by loyal customers have 37% higher retention rate Social [...]

Seven ways to use Social Media

By Harish Kotadia, Ph.D. | Published: October 23, 2009

Excellent Preso on how to use Social Media for building a Brand 7 Ways to Use Social Media to Build Stunning Business and Personal Brands View more documents from Jason Baer.

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About Dr. Harish Kotadia
Dr. Harish Kotadia has about ten years’ work experience as a hands-on CRM Program and Project Manager implementing CRM solutions for Fortune 500 clients in the US.

He also has about five years’ work experience as a Research Executive in Marketing Research and Consulting industry working for leading MR organizations.

Dr. Harish currently lives in Dallas, Texas, USA and works as Social CRM, CRM Consulting Lead for Infosys Technologies. Views and opinion expressed in this blog are his own.
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"Thoughts on Social CRM and Analytics" by Dr. Harish Kotadia is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License. Permissions beyond the scope of this license may be available by contacting the author .