Tag Archives: Brand

Social CRM: Don’t wait for Social Media “Oil Slick”

By Harish Kotadia, Ph.D. | Published: May 5, 2010

We all know about the catastrophic “Oil Spill” in the Gulf of Mexico, off Louisiana coast. Looking at the damage to environment and business in the area, one wonders if only we could have prevented it or contained it as soon as oil began leaking. Unfortunately, that is wishful thinking looking at the situation now. Hope [...]

What Comes Next in Social Media?

By Harish Kotadia, Ph.D. | Published: January 9, 2010

Good Panel discussion on What Comes Next in Social Media? organized by The Paley Center for Media. Panelist include: Jamie Daves, Venture Partner at City Light Capital Tom Arrix, Vice President of Sales at Facebook Peter Land, Senior Vice President of PepsiCo Joe Marchese, Co-founder and President of SocialVibe Seth Sternberg, CEO and co-founder of Meebo Some key points of discussion are: Pepsico [...]

Secret of Dell’s Social Media Success

By Harish Kotadia, Ph.D. | Published: December 22, 2009

Very few examples come to mind when one is talking about successfully leveraging Social Media for Business. Dell is definitely one among few large corporations that have used Social Media very effectively for Marketing and Sales. Mashable recently reported that Dell has generated a total of $6.5 million in revenue from their Twitter presence. What [...]

Tiger Woods, Brand Crisis and Social Media

By Harish Kotadia, Ph.D. | Published: December 13, 2009

Tiger Woods is my hero. I always watch him play golf with great admiration and have been inspired by his ability to bounce back into the game from seemingly hopeless situation, and then go on to win the title. Though it is painful to note the situation Tiger Woods is in, I am sure that [...]

Brand Advocacy and Social Media

By Harish Kotadia, Ph.D. | Published: December 12, 2009

Great preso on Brand Advocacy and Social Media. I like slides on Seven Learnings for Social Media success (slide 40-48). Some of the key takeaways are: Consumers mention 56 brands in conversation a week 1 in 3 people come to a brand through recommendation Customers referred by loyal customers have 37% higher retention rate Social Media is not an advertising [...]