Month: February 2010

Social Games market to touch $15 Billion in 5 years!

Charlie Rose recently interviewed Mark Pincus – Founder and CEO,  Zynga. For some one who is new to the field of Social Games, this interview offers a quick introduction to the subject and games like Mafia Wars and Cafe World. I like what Mark said about Social Networks – “If you are on Social Network,

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Month: February 2010

What does it take to succeed in Social Games?

Social Games are all the rage these days. In a recent survey of consumers in the US and UK who play games on social networking platforms such as Facebook, it was found that more than 24% of respondents play social games regularly, indicating a total social gamer population of approximately 100 million in US and

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Month: February 2010

Facebook and Social Games

Excellent talk by Prof. Jesse Schell of Carnegie Mellon University on Psychology of Social Gaming and what drives player behavior in this area. Thanks to Social Networking, online Gaming (or Social Gaming as many call it) will grow exponentially in the next 3-5 years. Facebook games are a great example of things to come. Please

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Month: February 2010

Social Media Vision 2020

Excellent interview of Chris Brogan by David Thomas of SAS Institute on biggest change Social Media will bring to the way we do business. Social Media according to Chris Brogan: Lot of light as compared to heat Puts human face back on Business Big companies have a chance to feel small and human again Individuals

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Month: February 2010

Social Media turning Marketers into Media Companies?

As more marketers use Social Media channels for engaging their customers and prospects, it is becoming obvious that they will have to take on additional responsibility for not only creation of content, but also facilitate sharing or distribution of content through Social Media channels such as YouTube. Some notable examples of this approach are: Johnson

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Month: February 2010

Really? Social Media Better Done “In house”

Results of CMO Club Weekly Poll published on BW blog made some interesting reading. Question that was asked was “Which of your groups is best equipped to help you with your social media efforts today?”  114 CMOs responded: 65.6% In House 15.6% Interactive Agency 9.4% PR Firm 9.4% Social Media Agency 0% Creative/Ad Agency Why majority

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Month: February 2010

Cisco and Pepsico CEOs on Social Networking

Watch this video for what three visionary CEOs have to say about Social Networking: John Chambers, Chairman and CEO, Cisco: “Social Networking is transforming companies. It is the future of Business Productivity, Health Care, Education and Entertainment.” Indra Nooyi, CEO, Pepsico: “Global company with global brands and reputation can use it as a force for

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Month: February 2010

Should Companies restrict Employees’ Social Media use?

It is not uncommon to see companies restricting (or even worse, banning) use of Social Networking sites by their employees. I don’t think that this is a step in the right direction. If companies can trust their employees to run business, can’t they be trusted when it comes to using Social Media in an acceptable

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