Month: January 2010

Definition: Social Customer Relationship Management (CRM)

Social Media and Social CRM being so new, one is often asked the question what is Social CRM and how is it different from “traditional” CRM? Social CRM is the business strategy of engaging customers through Social Media with goal of building trust and brand loyalty. Loyalty is defined as attitude towards a brand that

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Month: January 2010

Social Media and Real Time News Analysis

President Barack Obama delivered his first State of the Union address on Wednesday to a joint session of Congress. This speech was televised live nationally. Social Networking sites like Twitter were abuzz with tweets about President’s speech. See this video for an excellent analysis of tweets about State of the Union address. It underscores the

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Month: January 2010

Dear CEOs, please Tweet!

Should the CEO Tweet? This is a hot topic of discussion among senior execs with strong opinions both in favor and against. But in practice, very few CEOs of large corporations are actively using Twitter. Findings of a study on use of Social Media tools by CEOs of Fortune 100 companies are shocking. It was

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Month: January 2010

Socialnomics author Erik Qualman on impact of Social Media

Socialnomics Author Erik Qualman recently visited Google’s Boston, MA campus to discuss his book, Socialnomics: How social media transforms the way we live and do business. This is a great talk by Erik on why Social Media is one of the greatest shift since industrial revolution and what successful people and companies are doing in

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Month: January 2010

Social CRM: Top priority for CMOs

Not a week goes by without publication of findings from a study or a survey confirming growing reach of Social Media channels. Latest in this series is findings by NielsenWire. As per this study, “global consumers spent more than five and half hours on social networking sites like Facebook and Twitter in December 2009, an

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Month: January 2010

Kodak CMO Jeff Hayzlett on his use of Twitter

Ever wondered what Kodak senior management thinks about how their CMO, Jeff Hayzlett, uses Twitter? Well, listen to what he says about why he uses Twitter (@JeffreyHayzlett) and how Kodak’s management reacts to his use. In my opinion, Jeff is a great role model for other CMOs to emulate on how to use Social Media.

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Month: January 2010

Facebook CEO on Privacy

Mike Arrington interviewed Facebook CEO Mark Zuckerberg recently. One of the thing that stands out in this interview is why Facebook decided to effect privacy change for its 350 million users. According to Mark Zuckerberg, Facebook is constantly innovating and they updated their system to reflect “current social norms” (watch embedded video). So the question

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Month: January 2010

@HKotadia’s Tweets on Social Media and Social CRM: January 7 to 14, 2010

Sharing is how you build a Brand http://bit.ly/8VHUCs Why the mobile Web matters for marketing http://bit.ly/55Zw3n Social Media is the ‘Last Mile’ – Part 2 – The Internal War http://bit.ly/71gM8H How to Get the Most out of Facebook’s Insights http://bit.ly/4xy2Fk Facebook staffing up for payments positions http://bit.ly/6J1VbI Groupon Train is Worth a Small Business Ride http://bit.ly/7lw68D

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Month: January 2010

YouTube video lands $30M Hollywood deal!

Who says Social Media isn’t worth the time and effort? Watch this great report by CNN’s Josh Levs on a $300 YouTube clip that triggered a $30 million Hollywood deal. Related posts: Why future of Retail is Social (VIDEO) How many times have you purchased something or scored a good deal and felt the immediate

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Month: January 2010