Social CRM – What can you learn from Early Adopters

Came across this wonderful preso on Social CRM that highlights importance of Social CRM and talks about experiences gained from being an early adopter in this area. I like slide 34 and 35 that focuses on pitfalls and success. Telstra – CRM / Social deck View more presentations from michaelbuckley. Related posts: Really? Social Media … [Read more…]

Ten Commandments for Social Media Marketing

Excellent preso on 10 key principles to follow for Social Media Marketing Neil Perkin’s presentation from IPA Social Oct 09 View more documents from The_IPA. For each of these Social Media Marketing Principles, you can get more info from following blogs/people: 1. People not consumers – Mark Earls 2. Social agenda not business agenda – … [Read more…]

Excellent Wiki of Social Media Monitoring Solutions

A Wiki of Social Media Monitoring Solutions Related posts: A Wiki of Social Media Monitoring Solutions Check this link out for a great Wiki of Social Media Monitoring Solutions… Wiki of Social Media Resources Excellent Wiki of Social Media resources featuring list of Corporate Social Media policies and Social Media Agencies, Consultants…. Excellent Case … [Read more…]

Really? Social Media Better Done In-House

Results of CMO Club Weekly Poll published on BW blog made some interesting reading. Question that was asked was Which of your groups is best equipped to help you with your social media efforts today? 114 CMOs responded: 65.6% In House 15.6% Interactive Agency 9.4% PR Firm 9.4% Social Media Agency 0% Creative/Ad Agency Why majority of … [Read more…]