Category Archives: Social Media

Kodak CMO Jeff Hayzlett on his use of Twitter

By Harish Kotadia, Ph.D. | Published: January 20, 2010

Ever wondered what Kodak senior management thinks about how their CMO, Jeff Hayzlett, uses Twitter? Well, listen to what he says about why he uses Twitter (@JeffreyHayzlett) and how Kodak’s management reacts to his use. In my opinion, Jeff is a great role model for other CMOs to emulate on how to use Social Media. [...]

Facebook CEO on Privacy

By Harish Kotadia, Ph.D. | Published: January 17, 2010

Mike Arrington interviewed Facebook CEO Mark Zuckerberg recently. One of the thing that stands out in this interview is why Facebook decided to effect privacy change for its 350 million users. According to Mark Zuckerberg, Facebook is constantly innovating and they updated their system to reflect “current social norms” (watch embedded video). So the question [...]

@HKotadia’s Tweets on Social Media and Social CRM: January 7 to 14, 2010

By Harish Kotadia, Ph.D. | Published: January 15, 2010

Sharing is how you build a Brand http://bit.ly/8VHUCs Why the mobile Web matters for marketing http://bit.ly/55Zw3n Social Media is the ‘Last Mile’ – Part 2 – The Internal War http://bit.ly/71gM8H How to Get the Most out of Facebook’s Insights http://bit.ly/4xy2Fk Facebook staffing up for payments positions http://bit.ly/6J1VbI Groupon Train is Worth a Small Business Ride http://bit.ly/7lw68D [...]

YouTube video lands $30M Hollywood deal!

By Harish Kotadia, Ph.D. | Published: January 10, 2010

Who says Social Media isn’t worth the time and effort? Watch this great report by CNN’s Josh Levs on a $300 YouTube clip that triggered a $30 million Hollywood deal.

What Comes Next in Social Media?

By Harish Kotadia, Ph.D. | Published: January 9, 2010

Good Panel discussion on What Comes Next in Social Media? organized by The Paley Center for Media. Panelist include: Jamie Daves, Venture Partner at City Light Capital Tom Arrix, Vice President of Sales at Facebook Peter Land, Senior Vice President of PepsiCo Joe Marchese, Co-founder and President of SocialVibe Seth Sternberg, CEO and co-founder of [...]

2010: The Rise of Social Media in Asia

By Harish Kotadia, Ph.D. | Published: January 8, 2010

One of the biggest stories in 2010 is going  to be the exponential growth of Social Media in Asia, not only in terms of reach but also content created in varied Asian languages. What is different about Social Media in Asia as compared to North America, Europe or Australia? Scale of Asia: China, India, Japan, [...]

Employees Are Social Media Marketers

By Harish Kotadia, Ph.D. | Published: January 7, 2010

Excellent slideshare presentation by Gia Lyons, Strategic Consultant at Jive Software on Employees as Social Media Marketers. This presentation highlights how to effectively orchestrate Social Media use by employees, Do’s and Don’ts, internal guidelines for an organization and what software can help organize it all. Very relevant given the fact that many organizations are grappling [...]

@HKotadia’s Tweets on Social Media and Social CRM: January 1 to 6, 2010

By Harish Kotadia, Ph.D. | Published: January 6, 2010

Top 50 Facebook Pages http://bit.ly/5cXXGS Join the discussion: Is 2010 Year of Social CRM? http://bit.ly/5JG7cB 10 social sites to start your year off with http://bit.ly/92SN3L Hyperlocal Being Targeted by M&A and VC Crowd http://bit.ly/5nNlkg A twitter mash up that shows you where and how hard it is snowing http://bit.ly/58XPui Being vs. Using “Social” Creates ROI [...]

Top 50 Facebook Pages

By Harish Kotadia, Ph.D. | Published: January 5, 2010

Excellent collection of Top 50 pages on Facebook in 2009. Note that a brand did not qualify for this list unless it had a minimum of 200,000 fans. Ranking was arrived at based on a variety of criteria including frequency of updates and level of engagement among others. I guess competition will be much tougher [...]

2010: Year of Social CRM

By Harish Kotadia, Ph.D. | Published: January 2, 2010

Internet users are flocking to Social Networking sites because of almost hysterical following sites like Facebook and Twitter have generated. Not only number of users, but average amount of time spent by each user on social networking sites has climbed substantially in the past one year. So it is not surprising that TechCrunch has named [...]

  • About Dr. Harish Kotadia


  • Harish Kotadia, Ph.D.

  • Dr. Harish Kotadia has more than twelve years’ work experience as a hands-on CRM Program and Project Manager implementing CRM and Analytics solutions for Fortune 500 clients in the US.

    He also has about five years’ work experience as a Research Executive in Marketing Research and Consulting industry working for leading MR organizations.

    Dr. Harish currently lives in Dallas, Texas, USA and works as Social CRM/CRM and Analytics Consulting Lead for Infosys Technologies. Views and opinion expressed in this blog are his own.




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