Category Archives: Social Media

How to Leverage Social Media: Southwest Airlines

By Harish Kotadia, Ph.D. | Published: December 3, 2009

Excellent interview with Paula Berg, Director of Emerging Media, Southwest on how to leverage Social Media. Check out their blog Nuts about Southwest. Also see this blog post titled How to Measure Social Media -Southwest Airlines.

Case Studies: Social Media Marketing

By Harish Kotadia, Ph.D. | Published: November 30, 2009

Excellent collection of Case Studies on Social Media Marketing: A List of Social Media Marketing Examples Wiki of Social Media Marketing Examples Social Media Case Studies SUPERLIST This collection provides several days (should I say weeks) worth of material to evaluate and understand how leading brands are using Social Media. Happy reading!

Social Media Use by Australia’s Best Brands 2009

By Harish Kotadia, Ph.D. | Published: November 30, 2009

Results of a study by Burson-Marsteller Australia on Social Media Use by Australia’s Best Brands are disappointing (refer to slide no. 22 for conclusions and takeaways): Social Media Use by Australia's Best Brands 2009 View more presentations from Burson-Marsteller Australia.

Demo: SixthSense

By Harish Kotadia, Ph.D. | Published: November 25, 2009

Great demo of SixthSense by Pattie Maes and Pranav Mistry of MIT Media Lab. Can’t wait to get one, take a look:

Kevin Kelly on the next 5,000 days of the web

By Harish Kotadia, Ph.D. | Published: November 25, 2009

Excellent TED talk by Kevin Kelly on the World Wide Web. WWW, as we know it, is only 5,000 days old. Kelly asks how can we predict what’s coming in the next 5,000 days? View the video for more:

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  • About Dr. Harish Kotadia


  • Harish Kotadia, Ph.D.


  • Dr. Harish Kotadia has about ten years’ work experience as a hands-on CRM Program and Project Manager implementing CRM solutions for Fortune 500 clients in the US.

    He also has about five years’ work experience as a Research Executive in Marketing Research and Consulting industry working for leading MR organizations.

    Dr. Harish currently lives in Dallas, Texas, USA and works as Social CRM, CRM Consulting Lead for Infosys Technologies. Views and opinion expressed in this blog are his own.






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