Category Archives: Social Media

Cisco and Pepsico CEOs on Social Networking

By Harish Kotadia, Ph.D. | Published: February 5, 2010

Watch this video for what three visionary CEOs have to say about Social Networking: John Chambers, Chairman and CEO, Cisco: “Social Networking is transforming companies. It is the future of Business Productivity, Health Care, Education and Entertainment.” Indra Nooyi, CEO, Pepsico: “Global company with global brands and reputation can use it as a force for [...]

Should Companies restrict Employees’ Social Media use?

By Harish Kotadia, Ph.D. | Published: February 2, 2010

It is not uncommon to see companies restricting (or even worse, banning) use of Social Networking sites by their employees. I don’t think that this is a step in the right direction. If companies can trust their employees to run business, can’t they be trusted when it comes to using Social Media in an acceptable [...]

Definition: Social Customer Relationship Management (CRM)

By Harish Kotadia, Ph.D. | Published: January 30, 2010

Social Media and Social CRM being so new, one is often asked the question what is Social CRM and how is it different from “traditional” CRM? Social CRM is the business strategy of engaging customers through Social Media with goal of building trust and brand loyalty. Loyalty is defined as attitude towards a brand that [...]

Social Media and Real Time News Analysis

By Harish Kotadia, Ph.D. | Published: January 28, 2010

President Barack Obama delivered his first State of the Union address on Wednesday to a joint session of Congress. This speech was televised live nationally. Social Networking sites like Twitter were abuzz with tweets about President’s speech. See this video for an excellent analysis of tweets about State of the Union address. It underscores the [...]

Dear CEOs, please Tweet!

By Harish Kotadia, Ph.D. | Published: January 25, 2010

Should the CEO Tweet? This is a hot topic of discussion among senior execs with strong opinions both in favor and against. But in practice, very few CEOs of large corporations are actively using Twitter. Findings of a study on use of Social Media tools by CEOs of Fortune 100 companies are shocking. It was [...]

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  • About Dr. Harish Kotadia


  • Harish Kotadia, Ph.D.


  • Dr. Harish Kotadia has about ten years’ work experience as a hands-on CRM Program and Project Manager implementing CRM solutions for Fortune 500 clients in the US.

    He also has about five years’ work experience as a Research Executive in Marketing Research and Consulting industry working for leading MR organizations.

    Dr. Harish currently lives in Dallas, Texas, USA and works as Social CRM, CRM Consulting Lead for Infosys Technologies. Views and opinion expressed in this blog are his own.






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