Category Archives: Social Media ROI

Those who understand Social Media don’t talk about ROI

By Harish Kotadia, Ph.D. | Published: December 9, 2009

It is not uncommon to see people arguing passionately about “Social Media ROI”, thanks in part to discussion on the subject in Social and Mainstream Media. Businessweek recently published an in depth piece titled Beware Social Media Snake Oil. It is important to remember that Social Media is just a medium for connecting with people (or [...]

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Dr. Harish Kotadia has about ten years’ work experience as a hands-on CRM Program and Project Manager implementing CRM solutions for Fortune 500 clients in the US.

He also has about five years’ work experience as a Research Executive in Marketing Research and Consulting industry working for leading MR organizations.

Dr. Harish currently lives in Dallas, Texas, USA and works as a Consultant focusing on Social CRM, E2.0 and Analytics.
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"Thoughts on Social CRM and Analytics" by Dr. Harish Kotadia is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License. Permissions beyond the scope of this license may be available by contacting the author .