Category: Social Media Agency

Really? Social Media Better Done “In house”

Results of CMO Club Weekly Poll published on BW blog made some interesting reading. Question that was asked was “Which of your groups is best equipped to help you with your social media efforts today?”  114 CMOs responded: 65.6% In House 15.6% Interactive Agency 9.4% PR Firm 9.4% Social Media Agency 0% Creative/Ad Agency Why majority

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Category: Social Media Agency

Your Social Media Strategy Won't Save You

Another great preso by Tara Hunt titled “Your Social Media Strategy Won’t Save You”. My fav is slide no. 84, it is very well said (or written)! Your Social Media Strategy Won't Save You 2 View more documents from Tara Hunt. Related posts: Social Media Strategy Framework Social Media FrameWork Great Social Media Strategy Framework

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Category: Social Media Agency

Dear CMOs, Wake up to Social Media challenge

In my previous post titled What is Social CRM and why it is important, I have highlighted the phenomenal growth in number of Social Media users and importance of engaging customers through Social Media for building trust and brand loyalty. Given statistically significant correlation between social media engagement and financial performance metrics – revenue and

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Category: Social Media Agency

Social Media ROI

Excellent Video on Socialnomics: Social Media ROI Related posts: Socialnomics author Erik Qualman on impact of Social Media Socialnomics Author Erik Qualman recently visited Google’s Boston, MA campus to discuss his book, Socialnomics: How social media transforms the way we live and do… How to Be a Social Media Change Agent Excellent video on how

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Category: Social Media Agency

Wiki of Social Media Resources

Excellent Wiki of Social Media resources featuring list of Corporate Social Media policies and Social Media Agencies, Consultants. Related posts: Really? Social Media Better Done “In house” Results of CMO Club Weekly Poll published on BW blog made some interesting reading. Question that was asked was “Which of your groups is best equipped… Case Studies: Social

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Category: Social Media Agency

Ten Commandments for Social Media Marketing

Excellent preso on 10 key principles to follow for Social Media Marketing Neil Perkin’s presentation from IPA Social Oct 09 View more documents from The_IPA. For each of these Social Media Marketing Principles, you can get more info from following blogs/people: 1. People not consumers – Mark Earls 2. Social agenda not business agenda –

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Category: Social Media Agency

Excellent Wiki of Social Media Monitoring Solutions

A Wiki of Social Media Monitoring Solutions Related posts: A Wiki of Social Media Monitoring Solutions Check this link out for a great Wiki of Social Media Monitoring Solutions http://wiki.kenburbary.com/… Wiki of Social Media Resources Excellent Wiki of Social Media resources featuring list of Corporate Social Media policies and Social Media Agencies, Consultants…. Excellent Case

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Category: Social Media Agency

Really? Social Media Better Done In-House

Results of CMO Club Weekly Poll published on BW blog made some interesting reading. Question that was asked was Which of your groups is best equipped to help you with your social media efforts today? 114 CMOs responded: 65.6% In House 15.6% Interactive Agency 9.4% PR Firm 9.4% Social Media Agency 0% Creative/Ad Agency Why majority of

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