Category Archives: Social Media

Cognitive Surplus and Social Business: Win-Win Strategy

By Harish Kotadia, Ph.D. | Published: July 25, 2010

Social Networking technology has made it incredibly easy and inexpensive for people to collaborate and work together irrespective of their physical location. Given the proliferation of high speed internet access from home and mobile devices, something unthinkable even a few years ago (remember those dial-up modems), we are increasingly going to see people from diverse [...]

Social Media and future of Advertising

By Harish Kotadia, Ph.D. | Published: July 23, 2010

What is the future of advertising in Social Age? Well, we may get as many different answers as the number of Social Media gurus and Advertising pundits out there, which by the way is not a small number! Watch this excellent panel discussion and listen to what four real experts have to say on this subject. [...]

Old Spice: The best Social CRM campaign till date

By Harish Kotadia, Ph.D. | Published: July 19, 2010

In one of my earlier posts, I defined and explained Social CRM as “the business strategy of engaging customers through Social Media with goal of building trust and brand loyalty“. Loyalty being attitude towards a brand that inclines a customer to repurchase it and/or recommend it to others. Social CRM and Social Media are more [...]

How IT Services Companies can Thrive in the Age of Cloud

By Harish Kotadia, Ph.D. | Published: July 11, 2010

After a disappointing 2009, a year in which global tech spending fell by 4.2 percent, IT Services companies are experiencing renewed demand for their services as global tech spending rebounds this year and is set to rise by 3.8 percent, and touch $1.5 trillion according to market researcher IDC (for more, read this Businessweek article Tech [...]

Cognitive Surplus: Implications for Social CRM

By Harish Kotadia, Ph.D. | Published: July 4, 2010

Clay Shirky is one of the leading thinkers on the social and economic effects of Internet technologies and is well known for his talks on Cognitive Surplus. He believes that loose collaboration enabled by new technologies (such as Social Media) can change the way society works with the aid of “spare” brainpower. Listen to [...]

Subscribe to this blog:

Subscribe in a reader

Enter your email address:
Delivered by FeedBurner
Profile:
Dr. Harish Kotadia has about ten years’ work experience as a hands-on CRM Program and Project Manager implementing CRM solutions for Fortune 500 clients in the US.

He also has about five years’ work experience as a Research Executive in Marketing Research and Consulting industry working for leading MR organizations.

Dr. Harish currently lives in Dallas, Texas, USA and works as a Consultant focusing on Social CRM, E2.0 and Analytics.
My Social Links:
Search this blog:
Tag Cloud:

Advocacy Arts Asia Augmented Reality Blogging Brand Cloud Computing CMO Collaboration Creativity CRM Development Economy Enterprise 2.0 Facebook HR Human Resource Innovation IT Leadership Loyalty Management Marketing Media MIT Motivational PR Privacy ROI SaaS sCRM SixthSense Social Business Social CRM Social Games Social Media Social Media Engagement Social Media ROI Social Media sCRM Social Networks Technology Tweets Twitter WOM Word of Mouth
WP Cumulus Flash tag cloud by Roy Tanck and Luke Morton requires Flash Player 9 or better.
Calendar of Blog Posts:

Powered by Postrank
Recent Comments
Powered by Disqus
"Thoughts on Social CRM and Analytics" by Dr. Harish Kotadia is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License. Permissions beyond the scope of this license may be available by contacting the author .