Category Archives: Social CRM

Visualization of Social Media Usage Around the Globe

By Harish Kotadia, Ph.D. | Published: December 4, 2009

Trendstream has published an excellent visualization of Social Media usage around the globe (for more details see Mashable). Global Map of Social Media – December 2009 – To download the full size version, click here Some of the key highlights include: Social web is mass market: Hundreds of millions of web users are creating and [...]

How to Leverage Social Media: Southwest Airlines

By Harish Kotadia, Ph.D. | Published: December 3, 2009

Excellent interview with Paula Berg, Director of Emerging Media, Southwest on how to leverage Social Media. Check out their blog Nuts about Southwest. Also see this blog post titled How to Measure Social Media -Southwest Airlines.

Case Studies: Social Media Marketing

By Harish Kotadia, Ph.D. | Published: November 30, 2009

Excellent collection of Case Studies on Social Media Marketing: A List of Social Media Marketing Examples Wiki of Social Media Marketing Examples Social Media Case Studies SUPERLIST This collection provides several days (should I say weeks) worth of material to evaluate and understand how leading brands are using Social Media. Happy reading!

Social Media Use by Australia’s Best Brands 2009

By Harish Kotadia, Ph.D. | Published: November 30, 2009

Results of a study by Burson-Marsteller Australia on Social Media Use by Australia’s Best Brands are disappointing (refer to slide no. 22 for conclusions and takeaways): Social Media Use by Australia's Best Brands 2009 View more presentations from Burson-Marsteller Australia.

Twitter CEO @ev on how Twitter was born!

By Harish Kotadia, Ph.D. | Published: November 24, 2009

Your Social Media Strategy Won't Save You

By Harish Kotadia, Ph.D. | Published: November 18, 2009

Another great preso by Tara Hunt titled “Your Social Media Strategy Won’t Save You”. My fav is slide no. 84, it is very well said (or written)! Your Social Media Strategy Won't Save You 2 View more documents from Tara Hunt.

How to Be a Social Media Change Agent

By Harish Kotadia, Ph.D. | Published: November 18, 2009

Excellent video on how to be a Social Media change agent, an interview with Josh Bernoff, vice president and principal analyst at Forrester Research. Although this video is more than a year old, it is very much relevant in today’s context and worth watching again.

Dear CMOs, Wake up to Social Media challenge

By Harish Kotadia, Ph.D. | Published: November 17, 2009

In my previous post titled What is Social CRM and why it is important, I have highlighted the phenomenal growth in number of Social Media users and importance of engaging customers through Social Media for building trust and brand loyalty. Given statistically significant correlation between social media engagement and financial performance metrics – revenue and [...]

What is Social CRM and why it is important

By Harish Kotadia, Ph.D. | Published: November 15, 2009

Social Networking sites have seen a phenomenal growth in number of users in the last one year. Brian Solis has estimated that for August 2009, Facebook recorded 110 M unique visitors from US and 370 M globally. Similarly, Twitter registered 24 M unique visitors from US and 66 M worldwide. Following table illustrates the growth [...]

When it comes to Social Media, CEOs and CMOs should lead from the front

By Harish Kotadia, Ph.D. | Published: November 9, 2009

In spite of phenomenal growth of Social Media channels and almost hysterical following this has generated among its users, it is rare to see large corporations making effective use of Social Media in engaging their Customers. Burson-Marsteller has studied Fortune 100′s use of key Social Media Tools It is evident from this study that although [...]

  • About Dr. Harish Kotadia


  • Harish Kotadia, Ph.D.

  • Dr. Harish Kotadia has more than twelve years’ work experience as a hands-on CRM Program and Project Manager implementing CRM and Analytics solutions for Fortune 500 clients in the US.

    He also has about five years’ work experience as a Research Executive in Marketing Research and Consulting industry working for leading MR organizations.

    Dr. Harish currently lives in Dallas, Texas, USA and works as Social CRM/CRM and Analytics Consulting Lead for Infosys Technologies. Views and opinion expressed in this blog are his own.




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