Category Archives: Social CRM

Big Data Analytics a Key Enabler for Social CRM – Airlines Case Study

By Harish Kotadia, Ph.D. | Published: February 1, 2012

Big Data Analytics is a hot topic of discussion these days. But many feel that it is more of a “hype” and less of substance. In my opinion, Big Data Analytics is the real deal and if used correctly, can deliver great business results at a fraction of cost compared to other alternatives. Here’s a [...]

3 New Year’s Resolutions that should be on Every CEOs List for 2012

By Harish Kotadia, Ph.D. | Published: December 30, 2011

“After Outcry, Verizon Abandons $2 Fee” screams a headline from today’s online edition of the New York Times. And the article makes it very clear that Social Media played no small role in telecom giant’s hasty retreat from levying a new $2 fee on bill payments. This story is a harbinger of things to come [...]

2012: Year of Empowered and Assertive Digital Customer

By Harish Kotadia, Ph.D. | Published: December 28, 2011
Sunset

As 2011 comes to an end and as we look forward to celebrating New Year 2012, one thing that strikes most looking back is the massive increase in ownership and usage of Smartphones and Tablet computers. Just consider following headlines in the last few days: “On Christmas day alone, a total of 6.8 million iOS [...]

FedEx learns Social CRM lesson, the hard way!

By Harish Kotadia, Ph.D. | Published: December 22, 2011

Here’s an excellent example of the importance of responding to a Social Media crisis before it is too late. On December 19th, 2011, a YouTube user (username “goobie55″) uploaded video of a FedEx delivery person throwing a video monitor into his/her yard. This YouTube video has created a Social Media storm of sorts and as [...]

Forget Black Friday, how about “Social Media Saturday”?

By Harish Kotadia, Ph.D. | Published: October 19, 2011

Halloween is just a few days away and before we know, it will be Thanksgiving and more importantly for business, Black Friday and Cyber Monday (for those not familiar with the term Black Friday, see this). But on the economic front, all seems to be ‘gloom and doom’ and ‘economic’ forecast for this holiday season [...]

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  • About Dr. Harish Kotadia


  • Harish Kotadia, Ph.D.


  • Dr. Harish Kotadia has about ten years’ work experience as a hands-on CRM Program and Project Manager implementing CRM solutions for Fortune 500 clients in the US.

    He also has about five years’ work experience as a Research Executive in Marketing Research and Consulting industry working for leading MR organizations.

    Dr. Harish currently lives in Dallas, Texas, USA and works as Social CRM, CRM Consulting Lead for Infosys Technologies. Views and opinion expressed in this blog are his own.






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