Category Archives: Social Business

Dear CEOs, please Tweet!

By Harish Kotadia, Ph.D. | Published: January 25, 2010

Should the CEO Tweet? This is a hot topic of discussion among senior execs with strong opinions both in favor and against. But in practice, very few CEOs of large corporations are actively using Twitter. Findings of a study on use of Social Media tools by CEOs of Fortune 100 companies are shocking. It was [...]

Socialnomics author Erik Qualman on impact of Social Media

By Harish Kotadia, Ph.D. | Published: January 23, 2010

Socialnomics Author Erik Qualman recently visited Google’s Boston, MA campus to discuss his book, Socialnomics: How social media transforms the way we live and do business. This is a great talk by Erik on why Social Media is one of the greatest shift since industrial revolution and what successful people and companies are doing in [...]

Social CRM: Top priority for CMOs

By Harish Kotadia, Ph.D. | Published: January 22, 2010

Not a week goes by without publication of findings from a study or a survey confirming growing reach of Social Media channels. Latest in this series is findings by NielsenWire. As per this study, “global consumers spent more than five and half hours on social networking sites like Facebook and Twitter in December 2009, an [...]

YouTube video lands $30M Hollywood deal!

By Harish Kotadia, Ph.D. | Published: January 10, 2010

Who says Social Media isn’t worth the time and effort? Watch this great report by CNN’s Josh Levs on a $300 YouTube clip that triggered a $30 million Hollywood deal.

What Comes Next in Social Media?

By Harish Kotadia, Ph.D. | Published: January 9, 2010

Good Panel discussion on What Comes Next in Social Media? organized by The Paley Center for Media. Panelist include: Jamie Daves, Venture Partner at City Light Capital Tom Arrix, Vice President of Sales at Facebook Peter Land, Senior Vice President of PepsiCo Joe Marchese, Co-founder and President of SocialVibe Seth Sternberg, CEO and co-founder of [...]

2010: The Rise of Social Media in Asia

By Harish Kotadia, Ph.D. | Published: January 8, 2010

One of the biggest stories in 2010 is going  to be the exponential growth of Social Media in Asia, not only in terms of reach but also content created in varied Asian languages. What is different about Social Media in Asia as compared to North America, Europe or Australia? Scale of Asia: China, India, Japan, [...]

Employees Are Social Media Marketers

By Harish Kotadia, Ph.D. | Published: January 7, 2010

Excellent slideshare presentation by Gia Lyons, Strategic Consultant at Jive Software on Employees as Social Media Marketers. This presentation highlights how to effectively orchestrate Social Media use by employees, Do’s and Don’ts, internal guidelines for an organization and what software can help organize it all. Very relevant given the fact that many organizations are grappling [...]

Social Media: Platform or Provocation for Innovation?

By Harish Kotadia, Ph.D. | Published: December 23, 2009

Wanted to share two great panel discussion videos on “Social Media: Platform or Provocation for Innovation?” organized by USC’s Annenberg School of Communication and Journalism. Both are “long” videos, first one is 1 hour and 25 minutes and second one is 1 hour and 40 minutes. So without wasting any additional time on intro, I [...]

Why NOW is the time to invest in Social CRM

By Harish Kotadia, Ph.D. | Published: December 12, 2009

There has been lot of discussion on whether Social Media revolution is for real or is it some passing fad that will die down eventually. Well, those who have any doubt should read findings of a recent survey by Forrester. In this survey of 204 marketing executives across industries, it was found that recession is [...]

Social Media Use by Australia’s Best Brands 2009

By Harish Kotadia, Ph.D. | Published: November 30, 2009

Results of a study by Burson-Marsteller Australia on Social Media Use by Australia’s Best Brands are disappointing (refer to slide no. 22 for conclusions and takeaways): Social Media Use by Australia's Best Brands 2009 View more presentations from Burson-Marsteller Australia.

  • About Dr. Harish Kotadia


  • Harish Kotadia, Ph.D.

  • Dr. Harish Kotadia has more than twelve years’ work experience as a hands-on CRM Program and Project Manager implementing CRM and Analytics solutions for Fortune 500 clients in the US.

    He also has about five years’ work experience as a Research Executive in Marketing Research and Consulting industry working for leading MR organizations.

    Dr. Harish currently lives in Dallas, Texas, USA and works as Social CRM/CRM and Analytics Consulting Lead for Infosys Technologies. Views and opinion expressed in this blog are his own.




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