Category Archives: Social Business

From Search to Share: How Google can win in Social Age

By Harish Kotadia, Ph.D. | Published: June 19, 2010

Google is one of the great success stories of internet age. Given its mission to organize the world’s information and make it universally accessible and useful, it has achieved remarkable success by focusing on search results and monetizing clicks. But Google’s revenue model is under threat in the age of Social Media. Facebook recently surpassed [...]

Social Media Vision 2020

By Harish Kotadia, Ph.D. | Published: February 26, 2010

Excellent interview of Chris Brogan by David Thomas of SAS Institute on biggest change Social Media will bring to the way we do business. Social Media according to Chris Brogan: Lot of light as compared to heat Puts human face back on Business Big companies have a chance to feel small and human again Individuals [...]

Really? Social Media Better Done “In house”

By Harish Kotadia, Ph.D. | Published: February 7, 2010

Results of CMO Club Weekly Poll published on BW blog made some interesting reading. Question that was asked was “Which of your groups is best equipped to help you with your social media efforts today?”  114 CMOs responded: 65.6% In House 15.6% Interactive Agency 9.4% PR Firm 9.4% Social Media Agency 0% Creative/Ad Agency Why majority [...]

Cisco and Pepsico CEOs on Social Networking

By Harish Kotadia, Ph.D. | Published: February 5, 2010

Watch this video for what three visionary CEOs have to say about Social Networking: John Chambers, Chairman and CEO, Cisco: “Social Networking is transforming companies. It is the future of Business Productivity, Health Care, Education and Entertainment.” Indra Nooyi, CEO, Pepsico: “Global company with global brands and reputation can use it as a force for [...]

Definition: Social Customer Relationship Management (CRM)

By Harish Kotadia, Ph.D. | Published: January 30, 2010

Social Media and Social CRM being so new, one is often asked the question what is Social CRM and how is it different from “traditional” CRM? Social CRM is the business strategy of engaging customers through Social Media with goal of building trust and brand loyalty. Loyalty is defined as attitude towards a brand that [...]

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  • About Dr. Harish Kotadia


  • Harish Kotadia, Ph.D.


  • Dr. Harish Kotadia has about ten years’ work experience as a hands-on CRM Program and Project Manager implementing CRM solutions for Fortune 500 clients in the US.

    He also has about five years’ work experience as a Research Executive in Marketing Research and Consulting industry working for leading MR organizations.

    Dr. Harish currently lives in Dallas, Texas, USA and works as Social CRM, CRM Consulting Lead for Infosys Technologies. Views and opinion expressed in this blog are his own.






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