Category Archives: Social Business

Forget Black Friday, how about “Social Media Saturday”?

By Harish Kotadia, Ph.D. | Published: October 19, 2011

Halloween is just a few days away and before we know, it will be Thanksgiving and more importantly for business, Black Friday and Cyber Monday (for those not familiar with the term Black Friday, see this). But on the economic front, all seems to be ‘gloom and doom’ and ‘economic’ forecast for this holiday season [...]

Why Industrial Era Marketing Won’t Work in the Age of Social Media

By Harish Kotadia, Ph.D. | Published: October 16, 2011

In the industrial age, companies mass produced goods and promoted their products and services through mass media in order to sell them. Customers had little involvement in product creation (other than occasional feedback they provided through marketing research). And if customers had any problem, they contacted a support agent via mail or telephone. Social media [...]

Netflix’s self-made CRM crisis and how Social CRM can help

By Harish Kotadia, Ph.D. | Published: September 24, 2011

Netflix, Inc., the provider of online video streaming and DVD by mail service, has fallen from customers’ grace hard and fast. Once a darling of its customers, Netflix management seems to have misjudged the negative impact of price increase and other service changes they announced “unilaterally” this summer and as a result have lost many [...]

Cognitive Surplus and Social Business: Win-Win Strategy

By Harish Kotadia, Ph.D. | Published: July 25, 2010

Social Networking technology has made it incredibly easy and inexpensive for people to collaborate and work together irrespective of their physical location. Given the proliferation of high speed internet access from home and mobile devices, something unthinkable even a few years ago (remember those dial-up modems), we are increasingly going to see people from diverse [...]

Cognitive Surplus: Implications for Social CRM

By Harish Kotadia, Ph.D. | Published: July 4, 2010

Clay Shirky is one of the leading thinkers on the social and economic effects of Internet technologies and is well known for his talks on Cognitive Surplus. He believes that loose ­collaboration enabled by new technologies (such as Social Media) can change the way society works with the aid of “spare” brainpower. Listen to to [...]

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  • About Dr. Harish Kotadia


  • Harish Kotadia, Ph.D.


  • Dr. Harish Kotadia has about ten years’ work experience as a hands-on CRM Program and Project Manager implementing CRM solutions for Fortune 500 clients in the US.

    He also has about five years’ work experience as a Research Executive in Marketing Research and Consulting industry working for leading MR organizations.

    Dr. Harish currently lives in Dallas, Texas, USA and works as Social CRM, CRM Consulting Lead for Infosys Technologies. Views and opinion expressed in this blog are his own.






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