Category Archives: sCRM

What does it take to succeed in Social Games?

By Harish Kotadia, Ph.D. | Published: February 27, 2010

Social Games are all the rage these days. In a recent survey of consumers in the US and UK who play games on social networking platforms such as Facebook, it was found that more than 24% of respondents play social games regularly, indicating a total social gamer population of approximately 100 million in US and [...]

Facebook and Social Games

By Harish Kotadia, Ph.D. | Published: February 26, 2010

Excellent talk by Prof. Jesse Schell of Carnegie Mellon University on Psychology of Social Gaming and what drives player behavior in this area. Thanks to Social Networking, online Gaming (or Social Gaming as many call it) will grow exponentially in the next 3-5 years. Facebook games are a great example of things to come. Please [...]

Social Media turning Marketers into Media Companies?

By Harish Kotadia, Ph.D. | Published: February 14, 2010

As more marketers use Social Media channels for engaging their customers and prospects, it is becoming obvious that they will have to take on additional responsibility for not only creation of content, but also facilitate sharing or distribution of content through Social Media channels such as YouTube. Some notable examples of this approach are: Johnson [...]

Really? Social Media Better Done “In house”

By Harish Kotadia, Ph.D. | Published: February 7, 2010

Results of CMO Club Weekly Poll published on BW blog made some interesting reading. Question that was asked was “Which of your groups is best equipped to help you with your social media efforts today?”  114 CMOs responded: 65.6% In House 15.6% Interactive Agency 9.4% PR Firm 9.4% Social Media Agency 0% Creative/Ad Agency Why majority [...]

Cisco and Pepsico CEOs on Social Networking

By Harish Kotadia, Ph.D. | Published: February 5, 2010

Watch this video for what three visionary CEOs have to say about Social Networking: John Chambers, Chairman and CEO, Cisco: “Social Networking is transforming companies. It is the future of Business Productivity, Health Care, Education and Entertainment.” Indra Nooyi, CEO, Pepsico: “Global company with global brands and reputation can use it as a force for [...]

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  • About Dr. Harish Kotadia


  • Harish Kotadia, Ph.D.


  • Dr. Harish Kotadia has about ten years’ work experience as a hands-on CRM Program and Project Manager implementing CRM solutions for Fortune 500 clients in the US.

    He also has about five years’ work experience as a Research Executive in Marketing Research and Consulting industry working for leading MR organizations.

    Dr. Harish currently lives in Dallas, Texas, USA and works as Social CRM, CRM Consulting Lead for Infosys Technologies. Views and opinion expressed in this blog are his own.






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