Category: sCRM

Recipe for a “Social” Burger

4Food, New York’s “First Donut-Hole Burger Shop” has cooked up a perfect recipe for a “Social” Burger (for more, watch following video and see this). Why can’t more businesses, especially small and medium ones, think outside the box and start leveraging the reach and effectiveness of Social Media channels for engaging customers and prospects the

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Category: sCRM

Enable, Empower, Engage: Key to Social CRM Success

In my first post of the year published on January 2nd, 2010 titled 2010: Year of Social CRM, I highlighted What is Social CRM, Why it is important and Why NOW is the time to invest in Social CRM. A lot has happened since then. Industry buzz around Social CRM has picked up considerably and

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Category: sCRM

Social Media: For Artists, Small Biz and Non-profit Organizations

I am writing this post on a hot Sunday afternoon in Dallas, Texas, where the temperature outside is 104 F/40 C. So as an antidote, let me write a post that is cool and fun to read (and watch). When we talk about Social Media Marketing and Social CRM, we are often referring to large

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Category: sCRM

Social CRM: Thinking Outside the “Call Center” Box

If one studies history of automobiles, the first cars powered by internal combustion engines running on fuel gas appeared as early as 1806. But early autos were little more than horse drawn carraige fitted with an engine. It was not until 1889 that Gottlieb Daimler and Wilhelm Maybach designed a vehicle from scratch to be an automobile, rather than

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Category: sCRM

Cognitive Surplus and Social Business: Win-Win Strategy

Social Networking technology has made it incredibly easy and inexpensive for people to collaborate and work together irrespective of their physical location. Given the proliferation of high speed internet access from home and mobile devices, something unthinkable even a few years ago (remember those dial-up modems), we are increasingly going to see people from diverse

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Category: sCRM

Social Media and future of Advertising

What is the future of advertising in Social Age? Well, we may get as many different answers as the number of Social Media gurus and Advertising pundits out there, which by the way is not a small number! [pullquote] “Nature of commercial message is not going to look like a display ad, it’s going to

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Category: sCRM

Definition of Social CRM – Questions & Answers

In my previous post titled Definition of Social CRM – Explained!, I provided a detailed explanation about what is Social CRM. I received many excellent comments in response to that post and wanted to answer some of the questions about the definition. To begin with let me reiterate the definition of Social CRM: Social CRM is

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Category: sCRM

Definition of Social Customer Relationship Management (CRM) – Explained!

In one of my earlier post, I defined Social CRM as follows: Social CRM is the business strategy of engaging customers through Social Media with goal of building trust and brand loyalty. Loyalty is defined as attitude towards a brand that inclines a customer to repurchase it and/or recommend it to others. Social CRM and Social

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Category: sCRM

Secret of Ford’s Social Media Success

Ford Motor Company is among a handful of large corporations with many successful Social Media initiatives. One of Ford’s most successful Social Media initiative is a called The Ford Story. This is a website that aggregates Ford’s social web participation along with what others are saying about Ford’s brands. Few other examples of successful Social

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Category: sCRM

Social Games market to touch $15 Billion in 5 years!

Charlie Rose recently interviewed Mark Pincus – Founder and CEO,  Zynga. For some one who is new to the field of Social Games, this interview offers a quick introduction to the subject and games like Mafia Wars and Cafe World. I like what Mark said about Social Networks – “If you are on Social Network,

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