Category Archives: sCRM

Really? Social Media Better Done In-House

By Harish Kotadia, Ph.D. | Published: October 17, 2009

Results of CMO Club Weekly Poll published on BW blog made some interesting reading. Question that was asked was Which of your groups is best equipped to help you with your social media efforts today? 114 CMOs responded: 65.6% In House 15.6% Interactive Agency 9.4% PR Firm 9.4% Social Media Agency 0% Creative/Ad Agency Why majority of [...]

Definition: What is Social CRM?

By Harish Kotadia, Ph.D. | Published: October 17, 2009

Social CRM is the business strategy of engaging customers through Social Media with goal of building trust and brand loyalty. Loyalty is defined as attitude towards a brand that inclines a customer to repurchase it and/or recommend it to others. Social CRM and Social Media are more about building trust and managing loyalty with customers [...]

Importance of Social Media

By Harish Kotadia, Ph.D. | Published: September 23, 2009

Excellent preso on importance of Social Media. Underscores why marketers need to engage their Customers through Social Media. My fav slides are 27 and 28: “You want us to Pay? We want you to pay attention”. It is very clear that age of Socially Connected Customer has dawned, sooner marketers realize this and leverage Social [...]

Rise of Social Media – Did you know?

By Harish Kotadia, Ph.D. | Published: September 22, 2009

Measuring Social Media

By Harish Kotadia, Ph.D. | Published: September 22, 2009

Measuring Social Media – MarketingNow Measurement View more documents from Laurel Papworth.

  • Featured in Alltop

  • Subscribe to this blog via RSS or Email


     Subscribe in a reader

    Enter your email address:

    Delivered by FeedBurner

  • About Dr. Harish Kotadia


  • Harish Kotadia, Ph.D.


  • Dr. Harish Kotadia has about ten years’ work experience as a hands-on CRM Program and Project Manager implementing CRM solutions for Fortune 500 clients in the US.

    He also has about five years’ work experience as a Research Executive in Marketing Research and Consulting industry working for leading MR organizations.

    Dr. Harish currently lives in Dallas, Texas, USA and works as Social CRM, CRM Consulting Lead for Infosys Technologies. Views and opinion expressed in this blog are his own.






  • Search this blog:




  • Calendar of Blog Posts:

  • February 2012
    S M T W T F S
    « Jan    
     1234
    567891011
    12131415161718
    19202122232425
    26272829  

  • Tag Cloud

  • Powered by Postrank

  • Recent Comments

    Powered by Disqus


  • Harish Kotadia’s Slideshare





  • You might be interested in:





  • Harish Kotadia's Flickr Photos


    By Erik Rasmussen

  • Creative Commons License

    "Thoughts on Social CRM and Analytics"     by Dr. Harish Kotadia is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License. Permissions beyond the scope of this license may be available by contacting the author .

  • View My Profile on Focus