Category Archives: sCRM

Howard Rheingold: Internet as Playground and Factory

By Harish Kotadia, Ph.D. | Published: December 5, 2009

Good video on Internet as Playground and Factory by Howard Rheingold. Interesting to note his view on “Principle of Informed Consent” – very important with reference to sharing of “intellectual” material using Social Media.

Visualization of Social Media Usage Around the Globe

By Harish Kotadia, Ph.D. | Published: December 4, 2009

Trendstream has published an excellent visualization of Social Media usage around the globe (for more details see Mashable). Global Map of Social Media – December 2009 – To download the full size version, click here Some of the key highlights include: Social web is mass market: Hundreds of millions of web users are creating and [...]

How to Leverage Social Media: Southwest Airlines

By Harish Kotadia, Ph.D. | Published: December 3, 2009

Excellent interview with Paula Berg, Director of Emerging Media, Southwest on how to leverage Social Media. Check out their blog Nuts about Southwest. Also see this blog post titled How to Measure Social Media -Southwest Airlines.

Case Studies: Social Media Marketing

By Harish Kotadia, Ph.D. | Published: November 30, 2009

Excellent collection of Case Studies on Social Media Marketing: A List of Social Media Marketing Examples Wiki of Social Media Marketing Examples Social Media Case Studies SUPERLIST This collection provides several days (should I say weeks) worth of material to evaluate and understand how leading brands are using Social Media. Happy reading!

Twitter CEO @ev on how Twitter was born!

By Harish Kotadia, Ph.D. | Published: November 24, 2009
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  • About Dr. Harish Kotadia


  • Harish Kotadia, Ph.D.


  • Dr. Harish Kotadia has about ten years’ work experience as a hands-on CRM Program and Project Manager implementing CRM solutions for Fortune 500 clients in the US.

    He also has about five years’ work experience as a Research Executive in Marketing Research and Consulting industry working for leading MR organizations.

    Dr. Harish currently lives in Dallas, Texas, USA and works as Social CRM, CRM Consulting Lead for Infosys Technologies. Views and opinion expressed in this blog are his own.






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