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"Thoughts on Social CRM and Analytics" by Dr. Harish Kotadia is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License. Permissions beyond the scope of this license may be available by contacting the author .
Category Archives: sCRM
Social Media and future of Advertising
What is the future of advertising in Social Age?
Well, we may get as many different answers as the number of Social Media gurus and Advertising pundits out there, which by the way is not a small number!
Watch this excellent panel discussion and listen to what four real experts have to say on this subject. [...]
Definition of Social CRM – Questions & Answers
In my previous post titled Definition of Social CRM – Explained!, I provided a detailed explanation about what is Social CRM. I received many excellent comments in response to that post and wanted to answer some of the questions about the definition.
To begin with let me reiterate the definition of Social CRM:
Social CRM is the business [...]
Definition of Social CRM – Explained!
In one of my earlier post, I defined Social CRM as follows:
Social CRM is the business strategy of engaging customers through Social Media with goal of building trust and brand loyalty. Loyalty is defined as attitude towards a brand that inclines a customer to repurchase it and/or recommend it to others. Social CRM and Social Media [...]
Secret of Ford’s Social Media Success
Ford Motor Company is among a handful of large corporations with many successful Social Media initiatives. One of Ford’s most successful Social Media initiative is a called The Ford Story. This is a website that aggregates Ford’s social web participation along with what others are saying about Ford’s brands.
Few other examples of successful Social [...]
Cognitive Surplus and Social Business: Win-Win Strategy