Category Archives: PR

Social Media: For Artists, Small Biz and Non-profit Organizations

By Harish Kotadia, Ph.D. | Published: August 1, 2010

I am writing this post on a hot Sunday afternoon in Dallas, Texas, where the temperature outside is 104 F/40 C. So as an antidote, let me write a post that is cool and fun to read (and watch). When we talk about Social Media Marketing and Social CRM, we are often referring to large [...]

Top 50 Facebook Pages

By Harish Kotadia, Ph.D. | Published: January 5, 2010

Excellent collection of Top 50 pages on Facebook in 2009. Note that a brand did not qualify for this list unless it had a minimum of 200,000 fans. Ranking was arrived at based on a variety of criteria including frequency of updates and level of engagement among others. I guess competition will be much tougher [...]

Goodbye 2009, Welcome 2010

By Harish Kotadia, Ph.D. | Published: December 31, 2009

In this last post of 2009, wanted to share two great videos – one to say light hearted goodbye to 2009 and another to welcome 2010. Enjoy the videos. I wish all of you a happy, healthy and prosperous 2010. Goodbye 2009 Try JibJab Sendables® eCards today! And an inspiring video to Welcome 2010

Secret of Dell’s Social Media Success

By Harish Kotadia, Ph.D. | Published: December 22, 2009

Very few examples come to mind when one is talking about successfully leveraging Social Media for Business. Dell is definitely one among few large corporations that have used Social Media very effectively for Marketing and Sales. Mashable recently reported that Dell has generated a total of $6.5 million in revenue from their Twitter presence. What [...]

Social Media ROI for Dummies

By Harish Kotadia, Ph.D. | Published: December 16, 2009

Great Slideshare presentation by Olivier Blanchard on the Basics Of Social Media ROI. I like slide nos. 32-34 on Investment Return Relationship and emphasis on Non-financial Impact of Social Media. Also, slide nos. 39-55 on how to measure Social Media Impact. Olivier Blanchard Basics Of Social Media Roi View more presentations from Olivier Blanchard.

B2B: Business Case for Social Media

By Harish Kotadia, Ph.D. | Published: December 15, 2009

Excellent business case for B2B organization to embrace Social Media in a big way: Building the B2B Business Case for Social Media View more presentations from Christina Kerley (CK).

Tiger Woods, Brand Crisis and Social Media

By Harish Kotadia, Ph.D. | Published: December 13, 2009

Tiger Woods is my hero. I always watch him play golf with great admiration and have been inspired by his ability to bounce back into the game from seemingly hopeless situation, and then go on to win the title. Though it is painful to note the situation Tiger Woods is in, I am sure that [...]

Social Media and Tribalization of Business

By Harish Kotadia, Ph.D. | Published: December 6, 2009

Excellent videos on Tribalization of Business and how Social Media helps in connecting with Customer Communities. Must see for those who belong to Social CRM and PR “tribe”! Part 1: Part 2: Part 3:

  • About Dr. Harish Kotadia


  • Harish Kotadia, Ph.D.

  • Dr. Harish Kotadia has more than twelve years’ work experience as a hands-on CRM Program and Project Manager implementing CRM and Analytics solutions for Fortune 500 clients in the US.

    He also has about five years’ work experience as a Research Executive in Marketing Research and Consulting industry working for leading MR organizations.

    Dr. Harish currently lives in Dallas, Texas, USA and works as Social CRM/CRM and Analytics Consulting Lead for Infosys Technologies. Views and opinion expressed in this blog are his own.




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