Category Archives: Marketing

Dear CMOs, Wake up to Social Media challenge

By Harish Kotadia, Ph.D. | Published: November 17, 2009

In my previous post titled What is Social CRM and why it is important, I have highlighted the phenomenal growth in number of Social Media users and importance of engaging customers through Social Media for building trust and brand loyalty. Given statistically significant correlation between social media engagement and financial performance metrics – revenue and [...]

Social CRM and Brand Loyalty

By Harish Kotadia, Ph.D. | Published: November 9, 2009

Social CRM is defined as the business strategy of engaging customers through Social Media with goal of building trust and brand loyalty. Loyalty being attitude towards a brand that inclines a customer to repurchase it or recommend it to others (see my earlier post on Social CRM) Social CRM and Social Media are more about [...]

Wiki of Social Media Resources

By Harish Kotadia, Ph.D. | Published: November 5, 2009

Excellent Wiki of Social Media resources featuring list of Corporate Social Media policies and Social Media Agencies, Consultants.

Social Media Engagement and ROI

By Harish Kotadia, Ph.D. | Published: November 4, 2009

Social Media ROI is a hot topic of discussion in well, Social Media. SM “gurus” have suggested many ways of defining and measuring Return on Social Media Investment (ROI). Maddie Grand has compiled a list of six must read posts on the subject (http://www.socialmediatoday.com/SMC/137495) Engagementdb has published a study that shows strong evidence that Social [...]

Excellent Case Studies on Use of Social Media in Arts

By Harish Kotadia, Ph.D. | Published: October 22, 2009

Some great examples of how to leverage Social Media for Promoting Arts. Lessons learnt can very well be used in business too! Arts and Social Media View more presentations from kanter.

About Dr. Harish Kotadia
Dr. Harish Kotadia has more than twelve years’ work experience as a hands-on CRM Program and Project Manager implementing CRM and Analytics solutions for Fortune 500 clients in the US.

He also has about five years’ work experience as a Research Executive in Marketing Research and Consulting industry working for leading MR organizations.

Dr. Harish currently lives in Dallas, Texas, USA and works as Social CRM/CRM and Analytics Consulting Lead for Infosys Technologies. Views and opinion expressed in this blog are his own.
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"Thoughts on Social CRM and Analytics" by Dr. Harish Kotadia is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License. Permissions beyond the scope of this license may be available by contacting the author .