Category Archives: Marketing

Reasons why Foursquare is the hottest Social Network on the web

By Harish Kotadia, Ph.D. | Published: March 12, 2010
Foursquare, the hottest Social Network on the web turned one yesterday. Hard to believe that its been around for just 365 days and still boasts of half a million users, 1.4 million venues, 15.5 million check-ins and is growing exponentially by the day if not by the hour! (see this excellent Hitwise Intelligence report for [...]

Social Media turning Marketers into Media Companies?

By Harish Kotadia, Ph.D. | Published: February 14, 2010
As more marketers use Social Media channels for engaging their customers and prospects, it is becoming obvious that they will have to take on additional responsibility for not only creation of content, but also facilitate sharing or distribution of content through Social Media channels such as YouTube. Some notable examples of this approach are: Johnson & [...]

Really? Social Media Better Done “In house”

By Harish Kotadia, Ph.D. | Published: February 7, 2010
Results of CMO Club Weekly Poll published on BW blog made some interesting reading. Question that was asked was “Which of your groups is best equipped to help you with your social media efforts today?”  114 CMOs responded: 65.6% In House 15.6% Interactive Agency 9.4% PR Firm 9.4% Social Media Agency 0% Creative/Ad Agency Why majority of respondents preferred In House Agency rather than [...]

Kodak CMO Jeff Hayzlett on his use of Twitter

By Harish Kotadia, Ph.D. | Published: January 20, 2010
Ever wondered what Kodak senior management thinks about how their CMO, Jeff Hayzlett, uses Twitter? Well, listen to what he says about why he uses Twitter (@JeffreyHayzlett) and how Kodak’s management reacts to his use. In my opinion, Jeff is a great role model for other CMOs to emulate on how to use Social Media. Dear CMOs, [...]

What Comes Next in Social Media?

By Harish Kotadia, Ph.D. | Published: January 9, 2010
Good Panel discussion on What Comes Next in Social Media? organized by The Paley Center for Media. Panelist include: Jamie Daves, Venture Partner at City Light Capital Tom Arrix, Vice President of Sales at Facebook Peter Land, Senior Vice President of PepsiCo Joe Marchese, Co-founder and President of SocialVibe Seth Sternberg, CEO and co-founder of Meebo Some key points of discussion are: Pepsico [...]

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  • Dr. Harish Kotadia has about ten years’ work experience as a hands-on CRM Program and Project Manager implementing CRM solutions for Fortune 500 clients in the US.

    He also has about five years’ work experience as a Research Executive in Marketing Research and Consulting industry working for leading MR organizations.

    Dr. Harish currently lives in Dallas, Texas, USA and works as a Consultant focusing on Social CRM, E2.0 and Analytics.

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    "Thoughts on Social CRM and Analytics"     by Dr. Harish Kotadia is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License. Permissions beyond the scope of this license may be available by contacting the author .