Category Archives: Marketing

Why future of Retail is Social (VIDEO)

By Harish Kotadia, Ph.D. | Published: January 12, 2011

How many times have you purchased something or scored a good deal and felt the immediate urge to announce it to all your family members and friends? or how many times have you sought opinion from your friends before buying something? Well, most of us do it all the time, albeit offline. Thanks to Social Networking [...]

Loyalty Programs are Passé, how about Customer Advocacy Program?

By Harish Kotadia, Ph.D. | Published: November 21, 2010

Customer Loyalty programs have been around for more than a century and marketing managers have used them very effectively for rewarding loyal customer behavior, especially repeat purchase. According to Gartner, U.S. companies spend more than $1.2 billion per year on customer loyalty programs. It is also estimated that more than 75% of consumers today have at [...]

How Social Media will disrupt the traditional “Retailing” Model

By Harish Kotadia, Ph.D. | Published: October 30, 2010

Groupon, the “localized” deal of the day website has witnessed phenomenal growth in the last one year. Groupon’s success underlines the power of Social Media which makes it so easy to connect with other like minded people over the internet. (for more on Groupon’s success, watch this excellent CNNMoney Video) Even retailing giant Walmart seems to [...]

Recipe for a “Social” Burger

By Harish Kotadia, Ph.D. | Published: October 16, 2010

4Food, New York’s “First Donut-Hole Burger Shop” has cooked up a perfect recipe for a “Social” Burger (for more, watch following video and see this). Why can’t more businesses, especially small and medium ones, think outside the box and start leveraging the reach and effectiveness of Social Media channels for engaging customers and prospects the [...]

Reasons why Foursquare is the hottest Social Network on the web

By Harish Kotadia, Ph.D. | Published: March 12, 2010

Foursquare, the hottest Social Network on the web turned one yesterday. Hard to believe that its been around for just 365 days and still boasts of half a million users, 1.4 million venues, 15.5 million check-ins and is growing exponentially by the day if not by the hour! (see this excellent Hitwise Intelligence report for [...]

Social Media turning Marketers into Media Companies?

By Harish Kotadia, Ph.D. | Published: February 14, 2010

As more marketers use Social Media channels for engaging their customers and prospects, it is becoming obvious that they will have to take on additional responsibility for not only creation of content, but also facilitate sharing or distribution of content through Social Media channels such as YouTube. Some notable examples of this approach are: Johnson [...]

Really? Social Media Better Done “In house”

By Harish Kotadia, Ph.D. | Published: February 7, 2010

Results of CMO Club Weekly Poll published on BW blog made some interesting reading. Question that was asked was “Which of your groups is best equipped to help you with your social media efforts today?”  114 CMOs responded: 65.6% In House 15.6% Interactive Agency 9.4% PR Firm 9.4% Social Media Agency 0% Creative/Ad Agency Why majority [...]

Kodak CMO Jeff Hayzlett on his use of Twitter

By Harish Kotadia, Ph.D. | Published: January 20, 2010

Ever wondered what Kodak senior management thinks about how their CMO, Jeff Hayzlett, uses Twitter? Well, listen to what he says about why he uses Twitter (@JeffreyHayzlett) and how Kodak’s management reacts to his use. In my opinion, Jeff is a great role model for other CMOs to emulate on how to use Social Media. [...]

What Comes Next in Social Media?

By Harish Kotadia, Ph.D. | Published: January 9, 2010

Good Panel discussion on What Comes Next in Social Media? organized by The Paley Center for Media. Panelist include: Jamie Daves, Venture Partner at City Light Capital Tom Arrix, Vice President of Sales at Facebook Peter Land, Senior Vice President of PepsiCo Joe Marchese, Co-founder and President of SocialVibe Seth Sternberg, CEO and co-founder of [...]

2010: The Rise of Social Media in Asia

By Harish Kotadia, Ph.D. | Published: January 8, 2010

One of the biggest stories in 2010 is going  to be the exponential growth of Social Media in Asia, not only in terms of reach but also content created in varied Asian languages. What is different about Social Media in Asia as compared to North America, Europe or Australia? Scale of Asia: China, India, Japan, [...]

  • About Dr. Harish Kotadia


  • Harish Kotadia, Ph.D.

  • Dr. Harish Kotadia has more than twelve years’ work experience as a hands-on CRM Program and Project Manager implementing CRM and Analytics solutions for Fortune 500 clients in the US.

    He also has about five years’ work experience as a Research Executive in Marketing Research and Consulting industry working for leading MR organizations.

    Dr. Harish currently lives in Dallas, Texas, USA and works as Social CRM/CRM and Analytics Consulting Lead for Infosys Technologies. Views and opinion expressed in this blog are his own.




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