Category: Customer Experience Management

Learn to Listen: Global Listening

As many of you may already know, there are three levels of listening. They are: Internal Listening – when we listen to our thoughts and opinions Focused Listening – when we focus on “what” is being said, summarizing and analyzing Global Listening – when we don’t just focus on what is being said, but also

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Category: Customer Experience Management

Big Data and Customer Journey Analytics

One of the key challenge facing CMOs today is establishment of long term relationship or partnership with their customers, one that will result in continued growth of the brand. Thanks to Big Data tools and technology, it is possible to solve this challenge through Customer Journey Analytics. Embedded below are two great presentations from McKinsey

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