Brand Advocacy and Social Media

Great preso on Brand Advocacy and Social Media. I like slides on Seven Learnings for Social Media success (slide 40-48).

Some of the key takeaways are:

  • Consumers mention 56 brands in conversation  a week
  • 1 in 3 people come to a brand through recommendation
  • Customers referred by loyal customers have 37%  higher retention rate
  • Social Media is not an advertising platform, but a value delivery platform
  • Social Media allows us to market with people, instead of at them
  • About Dr. Harish Kotadia


    That's me with photo gear,  taking snaps of Texas wild flowers. #texas

  • Dr. Harish Kotadia

  • Dr. Harish Kotadia is an industry recognized thought leader on Big Data and Analytics with more than fifteen years' experience as a hands-on Big Data, Analytics and BI Program/Project Manager implementing Enterprise Solutions for Fortune 500 clients in the US.

    He also has five years' work experience as a Research Executive in Marketing Research and Consulting industry working for leading MR organizations such as Gallup.

    Dr. Harish Kotadia's educational qualification includes Ph.D. in Marketing Management. Subject of his doctoral thesis was Customer Satisfaction and it involved building a statistical model for predicting satisfaction of clients with services of their ad agency.

    His educational qualification also includes M.B.A. and B.B.A. with specialization in Marketing Management and Diploma in Computer Applications.

    Dr. Harish Kotadia currently works as Principal Data Scientist and Client Partner, Big Data and Analytics at a Global Consulting Company. Views and opinion expressed in this blog are his own.



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    By Erik Rasmussen