Great preso on Brand Advocacy and Social Media. I like slides on Seven Learnings for Social Media success (slide 40-48).
Some of the key takeaways are:
- Consumers mention 56 brands in conversation a week
- 1 in 3 people come to a brand through recommendation
- Customers referred by loyal customers have 37% higher retention rate
- Social Media is not an advertising platform, but a value delivery platform
- Social Media allows us to market with people, instead of at them
Related posts:
- Social CRM and Brand Loyalty Social CRM is defined as the business strategy of engaging customers through Social Media with goal of building trust and brand loyalty. Loyalty being attitude...
- Loyalty Programs are Passé, how about Customer Advocacy Program? Customer Loyalty programs have been around for more than a century and marketing managers have used them very effectively for rewarding loyal customer behavior, especially...
- Tiger Woods, Brand Crisis and Social Media Tiger Woods is my hero. I always watch him play golf with great admiration and have been inspired by his ability to bounce back into...
- Social CRM and Customer Advocacy Programs: Case Study In my previous post titled Loyalty Programs are Passé, how about Customer Advocacy Program?, I highlighted the importance of tracking outbound Word Of Mouth (WOM)...
- Those who understand Social Media don’t talk about ROI It is not uncommon to see people arguing passionately about “Social Media ROI”, thanks in part to discussion on the subject in Social and Mainstream...
