Brand Advocacy and Social Media

Great preso on Brand Advocacy and Social Media. I like slides on Seven Learnings for Social Media success (slide 40-48).

Some of the key takeaways are:

  • Consumers mention 56 brands in conversation  a week
  • 1 in 3 people come to a brand through recommendation
  • Customers referred by loyal customers have 37%  higher retention rate
  • Social Media is not an advertising platform, but a value delivery platform
  • Social Media allows us to market with people, instead of at them